Acura wants to make the new NSX’s ownership experience something really special, so each early customer is getting a customer video that shows his or her car’s exact specifications. The brand calls this initiative NSX Originals, and the company is previewing the clips by releasing the one for the third supercar off the assembly line, which is going to Jay Leno.
Even if you don’t care about the denim-clad comedian’s NSX, the program’s Website includes the videos for all the supercars with deliveries so far. A random clip loads when you go to the page, but you can check out the rest by adding a four-digit number after “explore/” in the URL. For example if you want to see the 25th NSX, alter the link to /explore/0025/.
Each 30-second film features a slightly different mix of clips that demonstrate the supercar’s production process at the Performance Manufacturing Center in Marysville, Ohio. Each video also starts with the NSX’s production number and ends by showing that vehicle’s specific mix of options. In addition to these personalized videos, Acura also gives early NSX buyers a 1:18 scale model that shows the exact specs of their supercar, including the exterior and interior color.
The clips will be nice keepsakes for early owners. “The NSX Originals video campaign is seasonal in nature and will endure through the first quarter of next year or so. The 1:18 model program will continue,” Acura Public Relations Manager Matt Sloustcher told Motor1 via email.
The NSX is just beginning deliveries to customers in the United States and prices start at $157,800 (after $1,800 destination), which makes them the most expensive mass-produced car built in the United States. The first one brought $1.2 million for charity a Barrett-Jackson auction.
Source: Acura, NSX Originals
Gallery: Acura NSX Originals Program
ACURA CELEBRATES NEW NSX OWNERS WITH CUSTOMIZED FILMS TIED TO EACH UNIQUE, BUILT-TO-ORDER SUPERCAR
Witness the creation of Jay Leno's 2017 #NSX, no. 0003 off the line. Each NSX owner receives their own custom "NSX Originals" video. Because every supercar deserves an origin story. www.nsxoriginals.com
"NSX Originals" campaign gives early owners a personalized film matching the exact specs and serial number of their supercar
Campaign reinforces the originality of the second generation NSX powertrain concept and manufacturing processes
All videos are hosted on a new microsite at nsxoriginals.com
NSX owners also receive a customized 1:18 scale model matching their unique vehicle specs
TORRANCE, Calif., Dec. 19, 2016 – As owners of the 2017 Acura NSX begin taking delivery across the U.S., Acura has revealed a new campaign – "NSX Originals" – that brings each unique, built-to-order supercar to life in a customized, digital film. Owners will begin receiving their custom films today.
Each owner film is customized to match the exact specs and options tied to their specific NSX, and features that vehicle's unique serial number. See Jay Leno's custom NSX, serial number three, at https://www.nsxoriginals.com/acura/en/explore/0003/
There are seven distinct versions of the film, each showcasing the power, dynamism and beauty of the NSX, alongside a unique development technology or manufacturing process that helped bring it to life. The campaign celebrates the originality of the concept behind NSX, or New Sports eXperience. All "NSX Originals" custom owner films, including those tied to vehicles delivered to date, are featured on a new microsite, www.nsxoriginals.com. i
"The Acura NSX is a bespoke supercar inspired by an original concept, and this campaign speaks directly to that heritage," said Jon Ikeda, vice president and general manager of Acura.
The campaign was developed by mcgarrybowen London, and is one of several customized perks of NSX ownership, including a custom 1:18 scale model, again crafted with exact exterior paint color, interior scheme, and factory installed features (carbon fiber pieces, brake calipers, custom wheels, etc.) as each unique NSX.
Performance Manufacturing Center and NSX Technologies Highlighted
Keyed to seven unique manufacturing processes, the NSX Originals video series offers a behind-the-scenes look at the Performance Manufacturing Center in Marysville, Ohio, the exclusive manufacturing home to the next-generation NSXii.
The seven processes detailed in the NSX Originals films are: Precision Robotic Weld technology, space frame construction, Zirconium Bath, state-of-the-art paint robotics, Three-Motor Sport Hybrid power unit, NSX custom hand assembly and the NSX Rolling Dynamometer.
Precision Robotic Weld Technology: The aluminum-intensive, multi-material NSX space frame and body is constructed entirely in-house, using advanced robotic MIG welding to ensure the highest levels of body accuracy and rigidity to support the NSX's incredible performance and world-class quality.
Space Frame Construction: The NSX space frame uses the optimal blend of materials, including aluminum, carbon fiber and ultra-high strength steel, to deliver incredible rigidity, low weight and precision-crafted performance.
Zirconium Bath: Every NSX space frame gets bathed in an environmentally friendly zirconium material that virtually eliminates waste from the coating process while protecting the aluminum-intensive structure from the elements.
State-of-the-art Paint Robotics: The NSX body is painted using start-of-the-art robotics as the first step in producing a truly world-class finish. This all-glass paint booth allows customers to see their NSX body in the finishing process.
Three-motor Sport Hybrid Power Unit: The NSX's revolutionary power unit is composed of a 75-degree DOHC twin-turbocharged V6, rear Direct Drive electric motor and 9-speed Dual Clutch Transmission, and front-mounted Twin-Motor Unit.
NSX Custom Hand Assembly: Each NSX is hand assembled by 16 highly skilled technicians to meticulous standards of quality at the bespoke Performance Manufacturing Center.
NSX Rolling Dynamometer: Each NSX undergoes rigorous testing to verify its dynamic capabilities before it leaves the Performance Manufacturing Center, including four corner weight checks and dynamic validation of power unit and braking performance.
Learn more about the NSX philosophy, technology and dynamics, and a get more detailed look inside the Performance Manufacturing Center at acura.com/NSX.
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience. On March 27, 2016, Acura celebrated the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.
The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America's all-time best-selling three-row luxury SUV. This spring, Acura launched its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.
For More Information
Consumer information is available at www.acura.com. To join the Acura community on Facebook, visit facebook.com/Acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles
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