Next in line are Germany, the Netherlands, France, and Switzerland.

European sales of the all-electric Opel Ampera-e started today in Norway, “by far the most mature EV market in Europe” that will “soon already have 100,000 BEVs on the road.” The German manufacturer explains the choice for first Euro market is easy to explain, as Norway has “successful policies such as no purchase taxes on EVs, exemption from VAT on purchase and leasing, low annual road tax, no charges on toll roads and ferries, free municipal parking, access to bus lanes and 50 percent reduced company car tax.” Not that any of these measures is new, but seeing them all together is impressive.

2017 Opel Ampera-e
2017 Opel Ampera-e
2017 Opel Ampera-e

General Motors previously said it wants to shake up the EV market with its Chevrolet Bolt/Opel Ampera-e twins not only in North America, but also on the Old continent. However, this process will take some time “as the ramp-up production curve for the Ampera-e will be slow.” That’s why first deliveries in Norway are scheduled for spring of 2017, and the next European countries in line, Germany, the Netherlands, France, and Switzerland, will follow a couple of months later. Most other European countries will join in late 2017 or during 2018 as production volume grows.

“The availability of the Ampera-e will be limited due to a slow ramp-up of production at the Orion plant in Michigan,” Peter Christian Kuspert, Opel Group vice president sales and aftersales, confirmed. “Therefore, we made a decision to go with a staggered introduction plan going first with the countries that already have some form of EV infrastructure in place or countries that have shown ambition to become EV leaders. This has created the pecking order Norway, Germany, Netherlands, France and Switzerland.”

In its newest press release for the Ampera-e, Opel is once again explaining the promised range of 310 miles (500 kilometers) may “vary and depends on personal driving behavior and on external factors such as the outside temperature or the topography of your respective route.” This is a natural thing, but what’s more interesting, the German automaker now says the car offers “at least 100 km of additional range more than its nearest segment rival currently on the road” versus “by at least 200 km” when the car debuted in Paris earlier this year.

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2017 Opel Ampera-e

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Rüsselsheim.  As the first country in Europe, Norway is kicking off the sales start of the revolutionary Opel Ampera-e today (December 14, 2016). With an electric range of over 500 km (electric range, measured based on New European Driving Cycle in kilometers: >500, preliminary figure), Opel’s electric car goes on sale first in the most mature electric vehicle market in Europe.

As the ramp-up production curve for the Ampera-e will be slow, only a limited volume will be available in the first months. Therefore, a staggered launch plan for Europe markets has been put in place, focusing initially on the markets that have an existing EV infrastructure in place and/or have shown the greatest ambition to populate their streets with electrically-powered vehicles. Following the delivery of the first vehicles in Norway in spring, the next countries in line are Germany, Netherlands, France and Switzerland. Most other European countries will follow in late 2017 or during 2018 as production volume grows.

The choice of Norway as the first market to see the launch of the Ampera-e is easy to explain. Norway is by far the most mature EV market in Europe and will soon already have 100.000 BEVs on the road. Successful policies such as no purchase taxes on EVs, exemption from VAT on purchase and leasing, low annual road tax, no charges on toll roads and ferries, free municipal parking, access to bus lanes and 50 percent reduced company car tax are enticing Norwegians to look to electric vehicles. The electric vehicle share of Norwegian new car sales has been the highest in the world for several years, already reaching 22 percent in 2015 with the EV share in some parts of the country surpassing 30 percent.

“The availability of the Ampera-e will be limited due to a slow ramp-up of production at the Orion plant in Michigan,” said Peter Christian Küspert, Opel Group Vice President Sales & Aftersales. “Therefore, we made a decision to go with a staggered introduction plan going first with the countries that already have some form of EV infrastructure in place or countries that have shown ambition to become EV leaders. This has created the pecking order Norway, Germany, Netherlands, France and Switzerland. However, we are flexible here and will be able to add countries or change the order at short notice if somebody becomes so attractive because of changed policies for example. Our goal is to have enough capacity by 2018 so that we can offer decent volumes in most European countries. Our current plan has the Ampera-e being sold by e‑agents selected from the Opel dealer network in all markets, except Norway where it will be sold throughout the entire Opel dealer network as the Ampera-e will soon be Opel’s bestseller there.”

The Opel Ampera-e redefines electro-mobility with its electric range of over 500 km – at least 100 km of additional range more than its nearest segment rival currently on the road. The combined WLTP range (Worldwide Harmonized Light-Duty Vehicles Test Procedure) is estimated at more than 380 km. Naturally, the range in everyday use will vary and depends on personal driving behavior and on external factors such as the outside temperature or the topography of your respective route.

When customers need to recharge, they can ‘refill’ around 150 km of range in just 30 minutes at a public 50 kW DC fast-charging station (average value, measured based on preliminary NEDC tests).