The history of the great British automaker will unfold over the next year, right up to the launch of the next-generation Phantom.
Rolls-Royce has released the first in a series of short films recounting the history of the great British luxury automaker, voiced by Oscar-winning actress Kate Winslet.
The first installment tells the story of the inspiration and creation of Rolls’ iconic Spirit of Ecstasy mascot. First created in 1907 by artist Charles Sykes for a 40/50 hp factory test car nicknamed “Silver Ghost”, she has been fitted to the grille cowl of every Rolls-Royce produced since 1911.
She “has silently guided every Rolls-Royce and its prestigious owner through momentous events in their lives and the lives of others. She has stood as an elegant presence and witness at some of history’s most notable events,” Rolls says.
Rolls-Royce was founded in “belle epoque” London. Engineer Henry Royce built his first car, the two-cylinder Royce 10, in 1904. Salesman Charles Rolls was so impressed with it he formed a partnership with Royce. The first Rolls-Royce motorcar was shown at the Paris motor show later that year and, by 1907, they were producing what was widely considered the best car in the world - the 40/50 hp, soon to be known universally as Silver Ghost after that legendary test car.
Motion capture and 3D scanning technology were used to bring the film’s characters to life. The series will continue into 2018, gradually telling the story of Rolls-Royce right up to the unveiling of the next-generation Phantom. Which, Rolls claims, will "reset the standard by which all other luxury goods are judged"
Rolls-Royce CEO Torsten Muller-Otvos said: “The Spirit of Ecstasy has stood on the prow of every Rolls-Royce since 1911, representing ‘the best’ of everything, whilst silently guiding through life those exceptional people who have made our world turn. This is a story that inspires greatness and needs to be told.”