The wrapped Roller, by flamboyant Brazilian pop artist Romero Britto, is one of the star attractions of Miami's International Art Basel festival.

This might just be the most vividly colorful Rolls-Royce there has ever been. Certainly since John Lennon’s psychedelic Phantom.

The work of Brazilian neo-pop artist Romero Britto, the Rolls-Royce Dawn art car is one of the star attractions at the International Art Basel festival in Miami, Florida.

Legendary local car dealer Norman Braman commissioned the work, which was unveiled at his Rolls-Royce showroom - claimed to be the largest in the world - on Biscayne Boulevard last month. It will be on display at the showroom until the end of December, then be dispatched to another art show in Denver, Colorado.

The artwork is actually a wrap, produced by local firm Metro Wrapz, applied to the Dawn’s bodywork. Britto has simply used the car as a canvas; the work has nothing in particular to say about the Dawn itself, but it’s joyful and optimistic, and can raise a smile in even the most hardened cynic. By all accounts it draws huge crowds on its occasional jaunts out around Miami.

The flamboyant Britto was on hand at the unveiling, wearing a suit even more eye-popping than the car. Born in Brazil, Britto spent time in Paris and New York before settling in Miami. His work draws influence from pop art, cubism, and graffiti - all of which are on display in the Dawn. In the past, he has produced work for Royal Caribbean Cruises, Pepsi, Disney, the United Nations, and Rolls-Royce parent company BMW.

Before the Dawn, Britto had stamped his style on an Audi RS4, a Mini - another Braman commission - a Porsche 911, and a Volvo V50.

Dealership general manager Ken Harte told Automotive News that the Dawn has gained “great notoriety on South Beach.”

“It brings in a new type of client to the store,” he added. “They certainly do come in just to see the car.”

Source: Automotive News

 

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