Probably fed up with how people were mispronouncing the company’s name, Porsche has decided to set things straight once and for all by releasing a video on its official YouTube channel as a way to tell the world what’s the proper way to pronounce its name. The Stuttgart-based marque took some time out of its busy schedule to dictate the correct pronunciation and solve what we are sure was a mystery for some people.

According to the video’s description:

“Have you ever wondered about the right way to pronounce Porsche? Or do you know someone who pronounces it in a wrong way? Be sure to let them know about this video.”

Fans of the legendary German marque know the company was initially called "Dr. Ing. h. c. F. Porsche GmbH” in its early days. Founder Ferdinand Porsche set up shop in the center of Stuttgart back in 1931, but it wasn’t until 1939 when the Porsche 64 came to life using many bits and pieces from the Beetle. It’s largely considered as being the “original Porsche,” although the “356” introduced in 1948 was actually the automaker’s first production model.

If you have any friends that are pronouncing the name wrong, just send them this educational video released several days ago to let them discover the proper way to say “Porsche” straight from the horse’s mouth. They say old habits die hard, but the VW-owned marque hopes people targeted by the clip will understand it is a two-syllable word and will stop with the verbal butchering and will begin to pronounce it from now on like in the short explainer video. The clip itself is something that you don't get to see often (or at all) from a car manufacturer, but maybe it was indeed necessary.

Now that that’s settled, perhaps we need a similar video from Koenigsegg… Maybe from Jaguar as well? I know a few people that could use the pronunciation lesson…

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