Two hundred of them are in a limited-edition gloss black, but act quick because all of these tchotchkes are available first-come, first-serve.
Nissan isn’t yet stopping its promotional tie-up with the upcoming Rogue One: A Star Wars Story, but the latest trinket would align your keys with the dark side. The company’s dealers across the United States are receiving 200,000 keychains that depict the Death Trooper helmet from the film. They’re free to anyone who stops by the showrooms on a first-come, first-served basis.
The marketing tactic is as clever as the plan to attack the Death Star. The company is offering a free stocking stuffer around the holidays that promotes a film that’s likely to be a big hit with kids. Mom or dad walk into the dealer to pick up a keychain, and maybe a few of them leave in a Maxima or Murano.
To sweeten the offer a little more, 200 them are limited-edition versions of the keychain with a high-gloss finish. Since the odds of getting this variant is just one-in-1000, the folks that get one of these should feel quite lucky.
Nissan announced the promotional partnership in August and has been slowly rolling out Star-Wars-themed marketing. For example, fans of a galaxy far, far away can buy a Nissan Rogue: Rogue One Star Wars Limited Edition with a horde of the movie’s emblems and either a Magnetic Black or Glacier White exterior. Each of the special crossovers comes with a full-sized version of the Death Trooper helmet.
When Nissan debuted the Star Wars Edition Rogue at the 2016 Los Angeles Auto Show, the automaker brought a full-sized TIE Fighter to the event. It actually overshadowed the Rogue below it because the spaceship just looked so amazing there. Motor1 even picked the craft as one of our favorite vehicles at the show.
Gallery: Nissan Star Wars Key Chain
Nissan offers exclusive Rogue One: A Star Wars Story keychains at dealers nationwide
200,000 keychains have been distributed to U.S. Nissan Dealerships
Keychains are available for free on a first-come, first-served basis
There is a 1-in-1000 chance of finding a Limited Edition version of the keychain
NASHVILLE, Tenn. – Nissan has an exclusive stocking stuffer waiting for Star Wars fans at its U.S. dealerships beginning today. This is an opportunity to pick up a free, exclusive, Death Trooper helmet keychain at a Nissan dealership while supplies last.
There are 200,000 key chains that were distributed among Nissan's U.S. dealership base; 200 of those are limited edition, high-gloss finish, black-chrome versions of the special keepsake.
"This is another way for us to celebrate the magic and excitement of Nissan's alliance with Lucasfilm and Rogue One: A Star Wars Story during the holidays," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "And of course we hope that our guests will also take a moment to discover the 2017 Nissan Rogue family of vehicles, including the 2017 Nissan Rogue: Rogue One Star Wars limited editions that are arriving to dealerships now."
Nissan recently revealed the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition – the first production vehicle ever to include Star Wars-branded elements – including a unique badge, exclusive interior and exterior trim items and a full-sized, numbered, Death Trooper collectible helmet.
About Nissan Rogue
The Nissan Rogue, marching its way to the top-selling spot in the Nissan lineup, has been updated for the 2017 model year with fresh exterior and interior treatments, an expanded suite of Nissan Safety Shield technology including available Forward Emergency Braking with Pedestrian Detection*, and the first ever Rogue Hybrid model. For more information on the 2017 Rogue and the complete lineup of Nissan vehicles, please visit NissanUSA.com or Nissan.CA.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About "Rogue One: A Star Wars Story"
From Lucasfilm comes the first of the Star Wars standalone films, "Rogue One: A Star Wars Story," an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire's ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
"Rogue One: A Star Wars Story" is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. "Rogue One: A Star Wars Story" opens in U.S. theaters on December 16, 2016.
*FEB with Pedestrian Detection is not a replacement for responsible driving. May not provide warning or braking in certain conditions. Limitations apply. See Owner's Manual for details.
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