Ex-Bugatti designer Alexander Selipanov was named Head of Genesis design.

If you haven’t already heard, Genesis is serious about becoming America’s next great luxury marque with as many as six models planned by 2020. In that pursuit of substantiation, the company has poached one of the most well-respected designers in the industry.

Alexander 'Sasha' Selipanov, formerly of Bugatti, will take on the role as Chief Designer at the Global Genesis Advanced Studio in Germany. He will report directly to Luc Donckerwolke, Head of Genesis Design, and assist in development of future product, like the planned luxury EV and even a potential sports car.

"I am sincerely excited about this opportunity, because it will be a new chapter in my career. As I have been working with well-established brands so far, Genesis is a new and refreshing challenge to me," said Selipanov. "In addition, I am also honored to join this exciting journey, as it is a very rare chance to launch a luxury automotive brand and be part of its history. With growing expectations and curiosity around Genesis, I cannot wait to contribute my expertise and passion to the brand."

You might remember Selipanov from concepts like the Porsche 911 and Ferrari 612 GTO, both of which we've featured previously. The 33-year-old Russian native earned his bachelor’s degree in transportation design at the Art Center College of Design in California in 2005, before joining VW that same year.

He's most notably responsible for designs like the Bugatti Vision Gran Turismo concept, and the Bugatti Chiron while serving as Head of Exterior Design for Bugatti from 2014 to 2016. He also served as a member of the exterior design team at Lamborghini in 2010 in development of the Huracan.

Source: Genesis

 

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Genesis, the luxury automotive brand, announced that Alexander Selipanov will join the brand as Chief Designer at the Global Genesis Advanced Studio, located in Europe. As a design-focused brand, Genesis has been recruiting world-renowned top designers as well as young talents from all over the world. The selection of these talents is not only based upon their creativity but also on their expertise in innovative design processes, which is a focal point for the brand.

Alexander Selipanov, widely known as Sasha, has been mainly responsible for exterior design of sports cars at luxury marques including Bugatti. With his diverse experiences, accumulated expertise and tremendous passion for cars, he will be a further true asset to the global Genesis design team.

“I am sincerely excited about this opportunity, because it will be a new chapter in my career. As I have been working with well-established brands so far, Genesis is a new and refreshing challenge to me,” said Alexander Selipanov. “In addition, I am also honored to join this exciting journey, as it is a very rare chance to launch a luxury automotive brand and be part of its history. With growing expectations and curiosity around Genesis, I cannot wait to contribute my expertise and passion to the brand.”

Born in 1983 in Tbilisi, Georgia, the Russian national earned his bachelor’s degree in transportation design at Art Center College of Design in California in 2005. After graduation, he joined the Volkswagen Design Center in Potsdam, Germany, and participated in exterior design projects for all brands of the Volkswagen Group. After that, he joined the Lamborghini exterior design team in Sant'Agata, Italy, for the Huracan project in 2010.

In 2014, he was appointed as Head of Exterior Design, Creative at Bugatti Automobiles S.A.S. During the past two and half years, he was responsible for the exterior design of the Bugatti Vision Gran Turismo show car, presented at the Internationale Automobil-Ausstellung 2015, and the Bugatti Chiron, unveiled at the Geneva International Motor Show 2016.