Ex-Bugatti designer Alexander Selipanov was named Head of Genesis design.

If you haven’t already heard, Genesis is serious about becoming America’s next great luxury marque with as many as six models planned by 2020. In that pursuit of substantiation, the company has poached one of the most well-respected designers in the industry.

Alexander 'Sasha' Selipanov, formerly of Bugatti, will take on the role as Chief Designer at the Global Genesis Advanced Studio in Germany. He will report directly to Luc Donckerwolke, Head of Genesis Design, and assist in development of future product, like the planned luxury EV and even a potential sports car.

"I am sincerely excited about this opportunity, because it will be a new chapter in my career. As I have been working with well-established brands so far, Genesis is a new and refreshing challenge to me," said Selipanov. "In addition, I am also honored to join this exciting journey, as it is a very rare chance to launch a luxury automotive brand and be part of its history. With growing expectations and curiosity around Genesis, I cannot wait to contribute my expertise and passion to the brand."

You might remember Selipanov from concepts like the Porsche 911 and Ferrari 612 GTO, both of which we've featured previously. The 33-year-old Russian native earned his bachelor’s degree in transportation design at the Art Center College of Design in California in 2005, before joining VW that same year.

He's most notably responsible for designs like the Bugatti Vision Gran Turismo concept, and the Bugatti Chiron while serving as Head of Exterior Design for Bugatti from 2014 to 2016. He also served as a member of the exterior design team at Lamborghini in 2010 in development of the Huracan.

Source: Genesis


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