Pixar will use the public display to drum up interest in the forthcoming movie.

In addition to a wealth of concept and show cars, the 2017 Detroit Auto Show will also play host to at least one movie-star car. Pixar Animation Studios announced today that it will hold a press conference ahead of the Detroit show’s start to provide an early peek at Cars 3 and to introduce a life-size version of one of the cars from the upcoming movie.

In addition to the press conference, Pixar plans to establish a Cars-themed display on the auto show floor that will be on display through the show’s press, industry, and public days. There’s no word yet on exactly which characters will be shown, though franchise star Lightning McQueen seems like a strong possibility.

New Extended Trailer:

Cars 3 is a love letter to racing and its roots, so we could not be more excited to be a part of the North American International Auto Show to share a little bit of our film with our fellow car enthusiasts,” Brian Fee, the movie’s director, said in a statement.

Based on the movie’s trailer and a synopsis posted online by Pixar, Cars 3 will follow McQueen as a new generation of younger racers tries to push him out of the spotlight. The trailer shows a huge racing crash, after which McQueen ends up working with a technician name Cruz Ramirez to work his way back to the podium.

Of course, the overly dramatic teaser trailer hasn’t been received well in all circles. Parents have complained online that the clip, which shows Lightning McQueen getting into a serious accident and losing pieces of his bodywork, has “traumatized” young children who have seen the trailer in theaters. It seems Pixar really is delivering on its promise to make the new movie “very emotional.”

Cars 3 hits theaters in the U.S. on June 16, 2017.

Source: North American International Auto Show

Cars 3 Teaser Trailer

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The North American International Auto Show (NAIAS) announced today that Pixar Animation Studios, will participate in the 2017 NAIAS – hosting a press conference on Sunday, January 8, 2017, including an early look at their upcoming summer film, “Cars 3” and the debut of a life-size version of one of the film’s stars.

“Having Pixar choose to join NAIAS and share an early sneak peek at their next film – from one of the most famous movie franchises in the studio’s storied history – is proof that Detroit is home to all facets of automotive, whether it’s fantasy or real-life,” said Sam Slaughter, 2017 NAIAS Chairman.

Along with its much-anticipated press conference, Pixar will create a special “Cars 3”-themed display on the show floor for the thousands of journalists and nearly a million individuals that will visit during the run of show.

“With every film that we make at Pixar, we do our best to create worlds and characters that ring true to our audiences,“ said “Cars 3” director Brian Fee. “A huge part of doing this successfully lies in the extensive research that we do on each film. ‘Cars 3’ is a love letter to racing and its roots, so we could not be more excited to be a part of the North American International Auto Show to share a little bit of our film with our fellow car enthusiasts.”

Pixar’s press conference will take place Sunday afternoon on Cobo Center’s main Atrium stage. That same afternoon, John Krafcik, CEO of Google’s Self-Driving Car Project will keynote the kickoff to AutoMobili-D.