Cadillac annual sales in China crest 100,000 for the first time.
Cadillac is celebrating an extremely strong global sales month, with worldwide volumes up 32.8 percent year-over-year in November, pushing the luxury brand to a 10.5-percent gain year-to-date. The key to that big gain? China.
The Chinese market is now catching up with the U.S. and is solidly in position as Cadillac’s best sales market. Through the end of November, Cadillac had sold 103,004 cars in China this year, compared to 148,560 in the U.S. That marks the first time Cadillac has ever sold more than 100,000 cars in China in a year. But while that figure represented a 46-percent gain for China, the U.S. Cadillac sales figures are actually down 3.8 percent compared to the first 11 months of 2015.
In the U.S., Cadillac credits continued interest in its crossover and SUV line with its sales momentum. What the company neglects to note is that while XT5 and Escalade sales are strong so far this year, sales of the ATS coupe/sedan and CTS sedan are down 18.0 and 16.6 percent, respectively.
Cadillac isn’t the only brand growing in China this year; General Motors in general saw its Chinese deliveries rise 7 percent in November. Through the first 11 months of the year, GM sales in China grew 8.5 percent – behind Cadillac but still a healthy pace to keep growing in the important market.
Around the world, Cadillac is seeing more mixed results so far this year; its global sales wouldn’t have climbed as much were it not for China’s help. Through the end of November, sales are down 3 percent in Canada, down 18.1 percent in the Middle East, and down 9.9 percent in the “Rest of World” region that comprises just 5,214 sales this year.
Cadillac sold 30,849 vehicles globally in November, an increase of 32.8 percent and the sixth consecutive month of double-digit percentage increases for Cadillac, the last five of which have topped 20 percent.
Growth in both of the largest markets powered Cadillac’s overall increase. Sales in the United States grew 14.5 percent in total and 17 percent among retail consumers. In the U.S., Escalade sales grew 24 percent, achieving the best November since 2007, and the all-new XT5 crossover had its best month since its launch earlier this year.
In China, sales rose 69.8 percent as Cadillac reached a new milestone. In November, the brand crossed the 100,000-unit mark in annual sales for the first time, setting a new record for calendar year sales. For the year to date, the brand has grown sales 46 percent in China and 10.5 percent globally.
Cadillac’s growth included a continuation in its trend of attaining higher brand prestige alongside volume growth. The brand’s average transaction price in the U.S. market reached the highest level ever: $53,690 per unit (according to Power Information Network).
“Cadillac’s rising product substance is driving consistent global growth, not only in sales volume but also in terms of brand prestige,” said Cadillac President Johan de Nysschen. “Additionally, crossing the 100,000-unit threshold in China is an important achievement, as for the first time in our long history Cadillac has developed a second volume hub to support our stronghold in the U.S.”