Though Apple’s 'Project Titan' may be dead in the water, the Californian company still has dreams of testing its self-driving software on public roads. In an open letter to the National Highway Traffic Safety Administration (NHTSA), the company says that it is "excited" about autonomous tech in a number of fields, specifically "transportation."
The five-page letter, written by director of product integrity Steve Kenner, outlines Apple's vision for development and testing of autonomous technology on public roads. It also aims to address both ethical and regulatory issues surrounding the proposed tests.
"Apple uses machine learning to make its products and services smarter, more intuitive, and more personal” reads the letter. "The company is investing heavily in the study of machine learning and automation, and is excited about about the potential of automated systems in many areas, including transportation."
Apple also warns that current automakers have an unfair advantage, hoping that newcomers to the industry will have the "same opportunity" as established brands in the field of automation without having to chase regulatory exemptions.
"Executed properly under NHTSA's guidance, automated vehicles have the potential to greatly enhance the human experience -- to prevent millions of car crashes and thousands of fatalities each year and to give mobility to those without."
In September, Apple reportedly repositioned its focus from car building to technology development, laying off a few dozen workers in the process. The company is said to now be working on autonomous technology that would put it directly in competition with companies like Google, Delphi, and others.
Source: Automotive News