The base SUV for the company brings new customers to the brand.
Porsche revealed a 2.0-liter turbocharger version of the Macan back in March this year during the 2016 New York Auto Show and launched it on the American market a couple of months later. Now, the company’s entry-level SUV in the United States has reached 40 percent of the compact crossover's sales mix.
First introduced to German customers, the four-cylinder Macan offers 252 horsepower at 5,000 rpm and a peak torque of 273 pound-feet from 1,600 rpm. That’s not quite impressive for a sporty SUV, but it’s apparently more than enough for regular SUV buyers, who want a modern vehicle with premium and sporty character.
When it was launched, Porsche bosses had estimated the Macan 2.0 would be responsible for not more than 20 percent of the total Macan sales. Now it enjoys a strong interest from buyers, but what’s more important, the base variant is bringing a completely new customers to the brand.
“Eighty percent of the customers that have bought that car previously didn't have a Porsche - that is a lot,” Porsche Cars North America CEO Klaus Zellmer told Automotive News. “So we are actually able, with that car, to onboard new customers into the brand, which is exactly what we are always trying to do. It works really well.”
Starting at $47,500, the Macan 2.0 turbo is up to 18 percent more fuel efficient that the more potent Macan S. The entry-level Porsche SUV returns EPA-certified 20 miles per gallon city, 25 mpg highway, and 22 mpg in the combined cycle. Despite its lower power compared to the other Macan variants, the four-cylinder model reaches 60 miles per hour (98 kilometers per hour) in only 6.1 seconds before topping out at 142 mph (228 kph).
The standard equipment for the vehicle includes bi-xenon headlights, eight-way power front seats, a lane departure warning system, Alcantara-covered seat centers, a piano black interior package, and the latest generation of the Porsche Communication Management (PCM) infotainment system.
Source: Automotive News