Parting is such sweet sorrow, they say. In the case of the Chrysler 200... maybe not so much. At least not for CEO Sergio Marchionne. After seven years on the market, production of the slow-selling sedan is officially coming to an end at the automaker’s Sterling Heights, Michigan, assembly plant. The last example will roll off the production line today.
The death Chrysler 200 follows the Dodge Dart in Fiat Chrysler's cost-cutting efforts, maintaining that SUVs and trucks will be bigger moneymakers for the company in the near future as opposed to sedans. After a year-long retooling in 2017, the Sterling Heights plant will make way for production of the next-generation Ram 1500 (and possibly a new Jeep), which is expected to go on sale in 2018.
When production of the new pickup begins, Fiat Chrysler will reportedly add 700 news jobs as part of a $1.48B investment into the retooled facility. That significant injection of cash will also include a renovated paint shop, a test track, and as many as 4,600 employees, according to Detroit News.
Thankfully, if your heart is dead set on owning a new Chrysler 200 for the 2017 model year – which starts at a cool $22,1150 – you still can. "We will offer a 2017 model year Chrysler 200 with a focus on the Touring and Limited Platinum trim levels," a company spokesperson said in a statement.
Rumors suggest that we could see a replacement for both the Dart and 200 in the future, pending Fiat Chrysler is able to secure a production partner. "We’re not going to make the car. We’re not the guys who are going to do the manufacturing of the car," said CEO Sergio Marchionne.
Source: Detroit News