Remember the time when Ferrari was an exotic automaker? It is long gone now and the Italian supercar manufacturer is actually struggling to meet with the significantly increased demand for its models.
During the Australian launch of the GTC4 Lusso T, Herbert Appleroth, CEO of Ferrari Australasia, revealed customers in some areas have to wait at least a year until they get their orders. What’s more, if you put an order for the 488 GTB, Spider, California T, or GTC4 Lusso T, your car won’t arrive before later 2018.
“There were rumblings that maybe the traditionalists wouldn’t like the new turbo engines, but that’s certainly not the case if you look at the 488 and California T – we’ve never had more success, more demand for our cars,” Appleroth commented.
“The demand is unprecedented, because it’s the perfect technology for the everyday user in these times."
"High torque, low rpm – that still feels naturally aspirated, which is just what you need for a blend of city and urban driving.”
Ferrari’s current lineup is the biggest in the company’s history and there’s no question this is one of the main reasons for the massive demand. And with the introduction of the new GTC4 Lusso T to smaller markets such as Australia Ferrari hopes it can find new customers.
“The GT4 Lusso T is important for us, because it’s our first V8, front-engine, four-seater from Ferrari, so it’s an additional model to the range,” Appleroth said. “And, of course, like the California T, it has the potential to attract new buyers to our brand.“
“And when you know that 85 per cent of the volume in the GT segment is V8, this car is an important part of our line-up. It also provides a great opportunity to attract a lot of those buyers to Ferrari for the first time, now we have the product that suits them.”