The rockstar apparently wants his car's interior to be as environmentally friendly as its powertrain.
Morrissey, the former front man of The Smiths and longtime animal rights activist, is asking General Motors CEO Mary Barra to offer vegan interior materials for the Chevrolet Bolt electric vehicle and Chevy Volt plug-in hybrid. He made the request in an open letter on behalf of the People for the Ethical Treatment of Animals.
Morrissey cited a video from PETA that highlighted allegations of animal cruelty at the cattle ranches reportedly supplying leather for GM’s vehicles. He asked Barra to offer vegan leather in the green models instead.
“As I head to Detroit to play the Royal Oak Music Theatre, I’m writing to ask GM to make Chevy’s Volt and Bolt more eco-friendly by giving buyers the option to choose vegan leather interiors – including steering wheels and gear shifts,” the rockstar wrote. “Given that the Volt and Bolt are being marketed to eco-conscious buyers, entirely vegan options would only broaden their appeal.” The full letter is in the press releases section below.
(Bolt interior pictured left; Volt interior pictured right)
Companies can make vegan leather from materials like polyvinyl chloride and polyurethane. However, these materials don’t necessarily have very green production methods.
There are alternatives, though. For example, cloth is a common choice for automotive interiors. Several automakers have also started using recycled materials inside their electrically-assisted models. For example, the BMW i3’s Deka World interior has cloth from recycled materials. Ford and Coca-Cola also partnered to create textiles from recycled plastic and plant fiber for a one-off Fusion Energi PHEV. Similarly, Toyota displayed a unique Prius that had recycled fabric upholstery and resin trim.
Photo credit: Christian Bertrand / Shutterstock.com
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Morrissey Calls On GM to Offer Vegan Leather in Eco-Friendly Cars
Singer's Request Comes After PETA Exposé of Horrific Cruelty to Cows Used for Leather Car Interiors
For Immediate Release:
November 22, 2016
Moira Colley 202-483-7382
Detroit – On the eve of his Detroit concert, rock icon Morrissey has challenged General Motors (GM) to make the Chevrolet Volt and Bolt truly eco-friendly by offering vegan leather interiors. His appeal comes less than a week after a PETA video exposé of gruesome cruelty to animals on ranches that supply leather for GM.
“GM is named in PETA’s brand-new investigation of cattle ranches, on which animals are branded on the face, electro-shocked, and beaten before they’re slaughtered to become leather interiors for car companies, including yours,” writes Morrissey to GM CEO Mary T. Barra.
The singer, who has been a PETA member since his years with The Smiths, performs Wednesday at the Royal Oak Music Theatre. His full letter is below.
Morrissey’s letter to GM CEO Mary T. Barra follows.
Mary T Barra
Chair and CEO
General Motors Company
21 November 2016
Dear Ms Barra,
As I head to Detroit to play the Royal Oak Music Theatre, I’m writing to ask GM to make Chevy’s Volt and Bolt more eco-friendly by giving buyers the option to choose vegan leather interiors – including steering wheels and gear shifts. GM is named in PETA’s brand-new investigation of cattle ranches, on which animals are branded on the face, electro-shocked, and beaten before they’re slaughtered and used to make leather interiors for car companies, including yours.
More and more people are opting for vegan leather for the sake of both cows and the environment. A staggering 51 per cent of global greenhouse-gas emissions are caused by animal agriculture. Animal skins also have to be treated with a toxic soup of chemicals in order to keep them from decomposing, and runoff from leather tanneries poisons vital waterways.
Given that the Volt and Bolt are being marketed to eco-conscious buyers, entirely vegan options would only broaden their appeal. I look forward to your reply.