Chili peppers, distilled vinegar, garlic, sugar, and salt. These are the main ingredients used by Huy Fong Foods to make its well-known hot sauce. For reasons beyond our understanding, Sriracha has served as a theme for a one-off Lexus IS debuting today at the Los Angeles Auto Show. The unique car was modified by West Coast Customs and the first order of business was to give the sporty sedan a unique “Sriracha Red” paint adorned with flecks of chili-like flakes in a bid to resemble the sauce.
The spindle grille’s frame now has green accents also noticeable on the brake calipers, mirror caps, and inside the cabin as a nod to the sauce bottle’s green cap. As a final touch, there’s special badging on the fenders, door wells, as well as at the back. Overall, it looks like something suitable for Aprils Fools’ Day, but it’s actually not since the car exists and it’s currently under the glamorous spotlight of the L.A. show.
In the words of Brian Smith, Lexus vice president of marketing: ”The new Lexus IS is so hot, we decided to make it Sriracha hot, with all the custom details every Sriracha fan will appreciate.” Speaking of which, Lexus hilariously mentions the IS’ handling “is so hot, custom oven mitts are necessary.”
The peculiar theme continues on the inside where the leather-wrapped seats come with green accents and have embroidered Huy Fong rooster and Sriracha IS logos. There’s even a selectable Sriracha driving mode, which upon activation will enable quicker gear shifts and more dynamic throttle mapping, so they say... Even the climate control and seat warmer settings have been modified and now vary from cool to, you’ve guessed it, Sriracha hot.
“For emergency condiment situations,” there are no less than 43 sauce bottles stuffed inside the trunk. Once you run out of the spicy sauce because obviously you can’t get enough of it, you’ll be able to use some more from the custom key fob that has an “emergency chili button.” Hit it and then sauce is going to be dispensed from a nozzle on the fob.
To top it all off, Lexus went to the trouble of creating two special jackets on which Sriracha IS images and patches have been plastered to mark the unusual collaboration.
Lexus IS Sriracha
Lexus Serves up the Sriracha IS: Making a Hot Car Spicy
Luxury automaker brings a playful spin to the stylish IS sedan by partnering with Huy Fong Foods’ signature sauce
TORRANCE, Calif. (Nov. 16, 2016) —To celebrate the launch of the 2017 Lexus IS sports sedan, Lexus created a bolder, spicier customized version of the original: the Lexus Sriracha IS. By joining forces with the authentic, beloved sauce made by Huy Fong Foods, Lexus turns up the heat with custom auto detailing, foodie finishes and an arsenal of Sriracha within easy reach for emergency situations. The specially modified vehicle will be on display at The Los Angeles Auto Show from Nov. 18–27 at the Los Angeles Convention Center.
“The new Lexus IS is so hot, we decided to make it Sriracha hot, with all the custom details every Sriracha fan will appreciate,” said Brian Smith, Lexus vice president of marketing.
“I feel so humbled to see my Lexus and Sriracha friends’ love for my hot sauce,” said David Tran, CEO and founder of Huy Fong Foods. “The Lexus Sriracha IS is really the perfect mix for a ‘hot’ and ‘spicy car’ – just the way I like it.”
To bring the concept to life, Lexus commissioned the elite crew at West Coast Customs. Lexus also created a light-hearted video for fans to enjoy. “Sriracha In Everything” highlights the vehicle’s custom details and how Sriracha makes everything hotter. It can be viewed at: https://youtu.be/U2mtILDZRgI.
The special features of Sriracha IS:
Official Sriracha IS Paint Job
Lexus experimented with a range of mixtures and methods—including adding Sriracha sauce to the paint itself—to create the Sriracha Red color, complete with flecks of chili-like flakes. The custom paint job was designed to mimic Sriracha sauce inside the bottle and topped with a clear coating.
Sriracha-Injected Steering Wheel
A Sriracha-like liquid was cast in resin, then formed into a Lexus steering wheel, complete with a warning for “Hot Handling.”
Sriracha Temperature Settings
The settings for the seat warmers and AC/heating system have been upgraded to go from cool to Sriracha hot.
Sriracha Driving Mode
Sriracha mode tunes the powertrain for faster gear changes and more dynamic throttle mapping.
Plush leather seats are hand-embroidered with the Huy Fong rooster logo, the Sriracha IS logo and green accents.
Sriracha IS Badging
Custom badging on the side, rear and door wells identify this model, while illuminated callouts
under the passenger and driver’s doors add a level of exclusivity.
Sriracha Green Accents
Touches of green are a signature element of official Huy Fong Foods products. Bottle-cap green
details throughout the car include:
‐ Spindle grille outline
‐ Hand-painted calipers
‐ Interior cabin mood lighting
‐ Chrome side view mirror accents
‐ Hand-stitching on the seats
Fully Stocked Trunk
The trunk is stocked with 43 bottles of Sriracha for emergency condiment situations.
Key Fob with Remote Emergency Sriracha Activation
The key fob includes an emergency chili button that dispenses the sauce from a nozzle on the fob, so drivers are always prepared.
Sriracha IS Driving Accessories:
A hot car deserves a hot driving jacket. For this collaboration, Lexus created two one-of-a-kind jackets that feature hand-embroidered images of the Sriracha IS and custom Sriracha IS patches to commemorate this sizzling venture.
Some cars require driving gloves. The handling on the Sriracha IS is so hot, custom oven mitts are necessary.