Following its world premiere back in March at the Geneva Motor Show, the mighty Chiron then traveled to a multitude of other European countries before heading to North America and Singapore. Now, time has come for the 1,500-hp beast to receive its Japanese premiere at a special event organized in the country’s capital, Tokyo. Bugatti points out Japan is the company’s most important Asian market, with more than 10 Veyrons out of a total of 450 cars bought by Japanese customers.

The Chiron is already turning out to be a big hit for Bugatti in Japan as more than 10 people have lined up to get the 261-mph supercar (285 mph without limiter), thus exceeding already the number of Veyrons delivered locally. As a matter of fact, Bugatti mentions approximately six percent of the total orders registered so far come from Japan. Towards the end of August, Bugatti had more than 200 orders for the Chiron, which means that at least a dozen of cars are going to be built in JDM specification.

Bugatti Chiron debuts in China

This predominately blue Chiron with two-tone wheels backed by blue brake calipers and with a black and blue interior will be showcased at the company’s showroom in Tokyo until next Wednesday. After that, it will probably travel to other Asian countries in a bid to rack up more orders for Molsheim’s latest creation of which a total of 500 units are going to be assembled. All of them will be coupes since Bugatti through the voice of its marketing boss has made it clear there aren’t any plans to chop off its roof for a Grand Sport version.

Since we’re on the subject of additional models, a hybrid version is being considered with more power and that should be a viable candidate for a beefier Chiron Super Sport. However, even if it’s actually in the works, the electrified supercar won’t arrive very soon since the standard model is performing really great in terms of sales. As you would imagine, Bugatti is more than pleased with the early success of the Chiron taking into account the company needed a decade (and a ridiculous amount of special editions) to sell all 450 Veyrons.

Source: Bugatti


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Bugatti celebrates premiere of Chiron in Japan

Curtains up in Japan for the Bugatti Chiron. After its premieres in Europe, North America and Singapore, the world’s most powerful, fastest, most exclusive and most luxurious production super sports car was unveiled in Tokyo today. Bugatti and the AOI Group, the French luxury brand’s partner in Japan, are also presenting the Chiron to VIP guests at exclusive private appointments. The Chiron can be viewed in the showroom of Bugatti Tokyo until 16 November and will also return to the Japanese capital in time for Christmas.

“Japan is Bugatti’s strongest market in Asia,” emphasised Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, and Customer Service, at the unveiling of the Chiron. “Japanese super sports car customers have well-developed understanding and considerable passion for technological masterpieces of the highest quality and for the ultimate in luxury. This is why the resonance created by the Chiron here in Japan is outstanding.”

Japanese customers appreciate the products of European brands with a great tradition. The combination of history and luxury represented by Bugatti enjoys the highest level of recognition in the Land of the Rising Sun. Over the past few years, Bugatti secured many customers in Japan with the Veyron. Of the total of 450 Veyron sold, more than 10 are owned by Japanese customers. With the new super sports car from Molsheim, the Chiron, Bugatti has already exceeded total sales of the Veyron in the country in the advance sales phase. About six percent of orders received for the Chiron have been placed by customers from Japan.

“In the AOI Group, we have a partner which provides our exclusive clientele in Japan with the highest levels of service and is developing our business in Japan with the maximum expertise and passion,” Brungs added.

Akihiro Yamamoto, CEO of the AOI Group, said: “we are proud to represent the Bugatti brand in Japan. The Chiron has been eagerly awaited in Japan both by Veyron owners and by potential new customers. It is a great honour for us to present this exceptional super sports car.

The AOI Group, Bugatti’s official dealer and service partner in Japan since 2014, has been active in automobile business for over 50 years and has gained considerable experience in the sale of European premium and luxury vehicles. Bugatti Tokyo opened its vehicle showroom together with an independent Bugatti Lifestyle Boutique under one roof a year ago. In addition, the company plans its own service centre to provide the highest levels of support for customers and vehicles in the region.