Lapo Elkann is selling off some of his impeccably stylish if rather inscrutable cars through his Garage Italia Customs outfit.

Fiat heir Lapo Elkann is a man of impeccable if rather inscrutable style and taste. That much is reflected in the work of his Garage Italia Customs outfit.

Take its recent duo-tone, denim-upholstered Mazda MX-5 Levanto. It’s a meeting of automotive design and high fashion, a car that wouldn’t look out of place on the catwalk at Paris Fashion Week. Like most of the couture at Paris Fashion Week, it would no doubt get fashionistas talking in florid terms, but leaves the rest of us scratching our heads.

If you’re a fan of Elkann’s unique aesthetic, though, there’s good news, as he is putting a number of his own custom cars up for sale.

First to go was the black and white Abarth 500 “Pied-de-Poule” - French for “houndstooth” - which has been bought by Swiss collector car dealer Jalopy Ltd. Named, predictably enough, for the houndstooth pattern that adorns the bodywork, the Pied-de-Poule also features an interior fully retrimmed in denim.

As does the Ferrari California Jeans, which has stonewashed blue denim inserts on the seats, door panels, lower dashboard, and even the floors. The exterior is finished in matt blue, with even bluer wheels.

But it’s not as blue as the other Abarth 500 Elkann has put on the market. As its name suggests, the 500 Blue Gradient is, well, blue. Extremely blue. Bluer than a Craig Ferguson stand-up show. It’s a unique, rich shade that would stand out even against the Mediterranean sea on a particularly sunny summer’s day.

Finally, there’s the Maserati Ghibli Pinstripe. That’s “pinstripe” as in a pinstriped suit. Its entire interior is swathed in the finest pinstriped cloth - including the ceiling. No doubt Elkann has an immaculately tailored three-piece made from the same material. The exterior is finished in a flat chrome-effect color, with gray pinstripes. Apparently, it is his current daily driver.

There is no mention of how much any of these cars costs, but Garage Italia sees them very much as investments. Inscrutable or not, all it takes is two people who really want them for their values to skyrocket.

Gallery: Lapo Elkann Garage Italia customs