Sales start in the first half of 2017.

Following a teaser campaign, Honda has officially revealed its smallest SUV to date – the WR-V, which makes its premiere at the Sao Paulo Motor Show in Brazil. Reaffirming the importance of the South American market for the automaker, CEO Takahiro Hachigo announced the model has been developed especially for the continent and will go on sale next year.

Aimed against the Ford EcoSport and Renault Duster, the model is based on the Fit, but features a unique styling dominated by the large headlights with incorporated LED daylight running lights. A chromed hexagonal front grille is surrounded by additional small air intakes in the bumper and round fog lamps to complete the face. At the back, we see familiar shapes, highlighted by L-shaped taillights and sporty diffuser in the bumper.

Honda is still keeping technical details in secret, simply saying the WR-V is a vehicle with “tough and urban” SUV design, offering “excellent utility and a spacious cabin within a compact body size,” “outstanding fuel economy,” and “stable handling performance.”

Honda WR-V 2017
Honda WR-V 2017
Honda WR-V 2017

While we are still waiting for confirmation, most likely the model will use the hardware of the Fit, which means it will be powered by a 1.5-liter petrol engine with 116 horsepower (87 kilowatts), mated to either a five-speed manual gearbox or a CVT.

“Ever since we began business in Brazil in 1971, Honda has been supported by a total of 24 million customers in Brazil through their purchase of our motorcycles, automobiles and power products,” Hachigo started his introduction of the WR-V in Sao Paulo. “Introduction of this all-new WR-V is a testament to Honda’s commitment to the South American market, and we will continue to deliver more products unique to Honda that please our customers.”

The subcompact crossover will be available on the Brazilian market in the first half of the year. Sales around the continent will start shortly after.

Source: Honda

Photos: Donizetti Castilho / Motor1 Brazil

Honda WR-V

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SAO PAULO, Brazil, November 8, 2016 - Honda Automoveis do Brasil Ltda., the Honda automobile production and sales subsidiary in Brazil, today exhibited the world premiere of a planned production model, the all-new Honda WR-V* compact SUV at the Sao Paulo International Motor Show 2016 (Press days: November 8-9, 2016, Public days: November 10-20, 2016).

Based on the research of customer needs in South America, Honda R&D Brazil developed the WR-V as a vehicle that realizes a “tough and urban” SUV design as well as excellent utility and a spacious cabin within a compact body size. Moreover, the all-new WR-V also features outstanding fuel economy and stable handling performance, which accommodates various needs in the daily lives and recreational activities of customers who enjoy active lifestyles.

Honda is planning to sell the all-new WR-V in South America, and the market introduction in Brazil is scheduled to be in the first half of 2017.

Comments by Takahiro Hachigo, President, Chief Executive Officer and Representative Director of Honda Motor Co., Ltd.

“Ever since we began business in Brazil in 1971, Honda has been supported by a total of 24 million customers in Brazil through their purchase of our motorcycles, automobiles and power products. Introduction of this all-new WR-V is a testament to Honda’s commitment to the South American market, and we will continue to deliver more products unique to Honda that please our customers.

Comments by Issao Mizoguchi, President and Director of Honda Automoveis do Brazil Ltda.

“Including the establishment of a new automobile R&D Center in Brazil which became operational in 2013, Honda has been strengthening its product development to accommodate the needs of customers in this region. This WR-V is one of the major achievements resulting from such efforts. With the introduction of this new SUV, in addition to the CR-V and HR-V, we will further strengthen the presence of Honda in the South American region.”