Sergio Marchionne has said the move will allow the supercar maker to chase greater sales volume.
If Ferrari’s increasing use of turbocharged engines was not controversial enough, hybridization could become widespread across the supercar maker’s range, reports Automotive News Europe.
Electric motors were at least forgivable in the LaFerrari, where they serve only to boost the V12 internal combustion engine’s power. But Ferrari CEO Sergio Marchionne has indicated a move towards wider electrification would be made in an effort to chase greater sales volume.
Carbon dioxide emissions regulations currently restrict Ferrari to producing 9,000 cars a year. The company hopes to build 8,000 cars this year, increasing to 9,000 in 2019.
Marchionne has said that all Ferraris sold after 2019 will feature a hybrid element, opening the door to push to 10,000 units per year by 2025.
"Although I neither commit to this nor do I give any sort of certification of it being our objective, it is possible that the [annual sales] number could be well in excess of 10,000 cars in 2025,” Marchionne said.
In chasing that kind of volume, Marchionne also said Ferrari would broaden the range of cars it builds, to appeal to a wider demographic.
Ferrari was separated from Fiat Chrysler Automobiles earlier this year, with a plan to turn the marque into a luxury goods brand. For the time being, though, the focus is very much on cars.
It is easier “to generate profits and cash if we stick to cars while at the same time look at the extension into luxury at a more reasonable price,” Marchionne admitted.
On Monday, Ferrari reported a 10 percent increase in third quarter earnings, with a sales boost of eight percent. Its share price rose seven percent as a result.
Exane BNP Paribas analyst Stuart Pearson explained: “It seems that Ferrari is now considering adding up to two new models to its range over the next four to five years - and it now seems this approach is gaining favor over potential brand extension strategies.”
Source: Automotive News Europe