BMW i was introduced in November 2013 and it has been a success for the company, with combined sales of the i3 and i8 now standing at more than 70,000 cars. The former is by far the more popular of the two, accounting for more than 60,000 units and with more than 80 percent of the sales represented by customers new to the BMW brand.

As far as the plug-in hybrid sports car is concerned, it has been sold in over 10,000 examples since its introduction back in mid-2014. In total, BMW has managed to deliver 100,000 electrified cars if we take into account all of the other plug-in hybrids sold under the label “BMW iPerformance,” such as the 330e and the X5 xDrive40e models, for example.

BMW has reiterated its plans to expand the “i” family of green cars with the addition of an i8 Roadster slated to hit the streets at some point in 2018. The car was actually previewed back in 2012 by the i8 Spyder concept and also at the beginning of this year during CES where BMW brought the i Vision Future Interaction concept pictured here.

BMW i Vision Future Interaction concept
BMW i Vision Future Interaction concept

A pure electric Mini is scheduled to see the light of production day in 2019 and it will be followed a year later by a zero-emissions X3. In 2021, BMW will roll out a large all-electric flagship dubbed “i Next” with autonomous driving capabilities.

As a reminder, the latest eco-friendly BMW-badged model is the all-new 530e, which promises to cover 45 kilometers (28 miles) on electric power and consume 2 liters / 100 km (117.6 mpg US or 141.2 mpg UK) as a hybrid. On the Mini side, the second-generation Countryman has spawned a plug-in hybrid derivative, making it the very first PHEV in the brand’s history. It has enough battery juice for 38 km (24 miles) and sips just 2.1 liters / 100 km (112 mpg US or 134.5 mpg UK).

Source: BMW

Gallery: BMW i Vision Future Interaction concept

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Three years since the market launch of BMW i. 100,000 electrified BMW on the road.

BMW i embodies the BMW Group’s future orientation. +++ Harald Krüger: BMW i remains spearhead of innovation, securing the BMW Group’s pioneering role in technology. +++ BMW i3 leads its segment.


Munich. Three years of BMW i, three years of innovation, three years of holistic sustainable mobility: since its market launch in November 2013, BMW i has not only been the technological pioneer of the BMW Group, but has also symbolised the company’s innovative strength and future orientation in every vehicle it brings onto the road.

Today, this can be seen more clearly than ever: the BMW Group has now delivered more than 100,000 purely electric-powered cars and plug-in hybrids to customers worldwide. The BMW i3 alone has reached a figure of more than 60,000 units, making it the most successful electric vehicle in the premium compact segment. Meanwhile, the BMW i8 ranks first among electrified sports cars, with more than 10,000 delivered since the middle of 2014. Additionally, there are the approximately 30,000 plug-in hybrids sold to date; known today under the label BMW iPerformance, these reflect the successful broad-based transfer of BMW i technology.

“BMW i remains our spearhead in terms of innovation and it will continue to open up groundbreaking technologies for the BMW Group,” says Chairman of the Board of Management of BMW AG, Harald Krüger. “When it comes to electric drivetrains, we’ve already successfully managed to put this technology transfer on the road. The next technological advance we will address is automated driving, where the BMW iNEXT will set a new benchmark.”

By establishing the BMW i brand and opting to develop a separate vehicle architecture and BMW eDrive technology for electric power, the BMW Group became a pioneer in the field of individual, sustainable mobility. Both the BMW i3, designed for locally emissions-free mobility in an urban environment, and the future-oriented plug-in hybrid sports car BMW i8 combine Sheer Driving Pleasure with a premium character that is consistently geared towards sustainability, including the use of resource-efficient production methods and materials. This also appeals to new groups of customers: more than 80 per cent of BMW i3 customers worldwide are new to BMW.

All in all, the BMW Group now offers seven models that either run on electric power alone, like the BMW i3, or are plug-in hybrids, combining a combustion engine and an electric motor. Other models will follow in the years to come, including a MINI Countryman plug-in hybrid in 2017. What is more, a new variant of the BMW i8 sports car with plug-in hybrid drive will come out in 2018 – an open-top BMW i8 Roadster. Looking further ahead, the portfolio will be extended to include a purely electric-powered MINI in 2019 and a purely electric-powered BMW X3 in 2020. At the start of the next decade, another, larger BMW i model with electric drive is due to appear: the BMW iNEXT. This highly innovative model will be the new innovation leader and spearhead of BMW i.