The company also brings a Santa Fe with over 1,000 horsepower and a highly tuned Veloster.

Hyundai's booth at this year’s SEMA Show has an eclectic mix of tuned vehicles that run the gamut of what’s possible with aftermarket upgrades. Whether you’re looking for a Santa Fe that can go into the wilderness or have a lust for a race-ready Elantra, there’s something here for everyone.

The South Korean brand teased most of these tuned models ahead of SEMA, but it saved unveiling a very fast Ioniq for the actual show. The model earned the land speed record among production-based hybrid vehicles after reaching 157.825 mph on the Bonneville Salt Flats.

Hyundai Ioniq land speed record car SEMA 2016

Don’t expect to reach that speed with an Ioniq off the showroom because this model was hardly stock. Hyundai got the most out of the powertrain by installing a nitrous injection system and recalibrating the engine, transmission, and hybrid ECU. A lower suspension and tweaked aerodynamics helped, too.

Hyundai also has two very different but equally wild flavors of the Santa Fe at SEMA. The lowered CUV in red and silver comes from Bisimoto. The tuners replace the stock engine with a highly modified biturbo 3.8-liter V6 that makes an astounding 1,040 horsepower (776 kilowatts). A custom drivetrain setup powers the rear wheels through a six-speed manual gearbox.

Hyundai Bisimoto Santa-Fast SEMA 2016

The Santa Fe from Rockstar Performance shows the other side of what’s possible from Hyundai’s CUV. Rather than going for speed, this one focuses on off-road ability by using a lifted suspension and 35-inch tires. LED light bars let the rock crawling last all night. There’s even a roof rack for hauling extra supplies out into the wilderness.

For fans that prefer more traditional tuner cars, Gurnade Inc creates a mean looking Veloster in a deep shade of crimson. Its flared fenders cover copper-colored wheels. The carbon fiber hood and hatchback look aggressive and should keep weight down, too. Under the hood, the company installs a new intercooler, downpipe, and cold-air intake for extra power.

Hyundai Veloster Gurnade concept live at SEMA 2016

Finally, ARK Performance converts an Elantra for track duty. An updated coilover suspension, front strut tower bar, improved anti-roll bars should help handling. Plus, a custom turbocharger with a new downpipe, exhaust, and wastegate add power to the engine. The gray color somewhat hides the major exterior upgrades, including wider fenders vented hood, and larger intakes in front.

Get a better look at all of these hotter Hyundais in the gallery below. Expect continuing coverage of the 2016 SEMA Show on Motor1, too.


Live Photos: Nathan Leach-Proffer /

Gallery: 2016 SEMA Hyundai booth

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FOUNTAIN VALLEY, Calif., Oct. 28, 2016 – Hyundai Motor America will show five new concepts at the 2016 SEMA show news conference, including a special skunkworks race concept on November 1 at 10:30 a.m. at the Las Vegas Convention Center. Special details about the skunkworks race project will be shared at the news conference.

Details about the other four Hyundai concepts follow:


Hyundai and Bisimoto have again partnered for the SEMA show, this time developing a 1,040 horsepower, rear-drive “Santa-Fast” SUV. Bisimoto is well-renowned for awe-inspiring street, show and race vehicles. With no fear of the unknown, Bisimoto is always on the cutting edge of automotive technology, and the Bisimoto “Santa Fast” Santa Fe is no exception, pumping out the power from a flex-fuel turbocharged, Hyundai-based 3.8L Lambda V6 powerplant making reliable power, positioned longitudinally and driving the rear wheels.

“Bisimoto takes pleasure in making any vehicle fun to drive, even a larger SUV,” said 'Bisi Ezerioha, owner of Bisimoto. “Our Santa-Fast SUV is a proof-of-concept vehicle with driving capabilities that our customers can count on every day they turn the key.” The Bisimoto team worked exhaustingly on the custom rear-drive and six-speed manual transmission conversions to achieve an OEM-like appearance and function. Full boost for the powertrain is 39 psi, and a boost-per-gear protocol is used to allow for optimal traction.

Other key modifications to the “Santa-Fast” include:


Bisimoto-built Hyundai 3.8L engine, in climate-controlled engine-building clean room
Bisimoto custom twin-turbo kit and intercooler
AEM Electronics
Infinity 708 ECU
Boost-control solenoid
Fuel pressure regulator and flex-fuel sender
Arias 9.0:1 custom forged pistons, Bisimoto specification
Bisimoto-Web level 2.4 camshafts
PurOl “Elite Series” Synthetic Motor Oil, 5w30
PurOl Manual Transmission Fluid
GuldstandPro mil-spec wiring harness
Driftmotion Aluminum tubing
ARP Head studs, wheel studs, and bolts
Bisimoto custom exhaust system with dual-pulse chambers
Five-O racing 2200cc Injectors
Supertech valvetrain
Kinsler fuel filters
Golden Eagle sleeves
NGK Iridium spark plugs
Odyssey PC 950 battery
Brian Crower steel rods
Racepak IQ3 street dash
Twin Turbonetics TNX 30/56 Turbos
Dual RG45 wastegates
Godzilla blow-off valve
Spearco intercooler core
Vibrant Vanjen clamps and stainless steel hardware
WPC engine treatment and coatings
Goodridge Motorsport braided lines and plumbing
Performance tube bending mandrel hardware
Griffen dual-core radiator
TurboHot exhaust coatings

Custom Rothfab rear sub-frame conversion
Hyundai Equus rear differential
6-speed manual conversion, with Genesis R-Spec gearbox
Custom console-mounted shifter
Spec stage-5 clutch and aluminum flywheel
Custom Bisimoto axles and half shaft
KW coil-over suspension

Fifteen52, 19-inch Tarmac R40 Wheels
Toyo tires: R888 265/35R19
Buddy Club 4-piston brakes, with Bisimoto brackets

Denmatic design scheme
Gatorwraps auto wrap
Hyundai Genuine Accessories mudguards
Custom modified grill

Momo Daytona EVO seats
Bisimoto reservoir socks
4-point chromo roll cage
Crow restraint harnesses


Hyundai Motor America and Rockstar Performance Garage have partnered to develop a nitrous-powered Santa Fe CUV capable of serious off-roading while conveying the iconic Rockstar design attitude. Rockstar is world-renowned for the boundless energy it brings to any product concept or event, and the Rockstar Santa Fe Concept follows that reputation, with a nitrous-powered, Hyundai-based 3.3L Lambda V6 engine driving all four wheels through any terrain via a raised Santa Fe off-roading setup.

“Rockstar conveys its endless brand energy in everything we do,” said Nick Ashby, lead developer of the Rockstar concept vehicle. “Our Rockstar Santa Fe Concept is simultaneously all-show and all-go, a non-compromising concept with tremendous capabilities and a confident demeanor to match."

Key modifications to the Rockstar Santa Fe Concept include:

Hyundai-based 3.3L V6 engine
AEM cold air intake
Mishimoto cooling system
Nitrous-oxide injection system
R1 6-piston front, 4-piston rear, big brake system
2.0 KING coil-overs front
2.5 KING shocks with finned reservoir rear
Custom suspension setup with new tie-rods and control arms
Nology high-performance wires
Odyssey batteries
Nitro Gear gears
KICKER® audio system
Magnaflow custom exhaust
17-inch off-road KMC XD 301 Turbine bead-lock wheels
Mickey Thompson Baja Claw 35-inch off-road tires
Wheel clearance expansion setup
WARN® winch
Rock sliders and bumpers
Custom roof rack, headlamps and taillamps
Bulldog LED lighting
Roadwire custom leather interior design 


Hyundai Motor America and Gurnade Inc. combined talents to develop the race-ready Gurnade Veloster Concept for the 2016 SEMA show. The Gurnade Veloster Concept takes the fundamentally-aggressive stance of the Veloster and magnifies it further with integrated flares, front splitter, racing canards, three-piece lightweight forged wheels and a custom rear spoiler.

“Gurnade has always been drawn to the uniquely aggressive lines of the production Veloster,” said Joshua Cloud, owner of Gurnade, Inc. “So when Hyundai approached us with the opportunity to develop one of their vehicles for SEMA, we didn’t hesitate to create the Gurnade Veloster Concept. It leverages all the strengths of the Veloster and takes it where we always envisioned it could go.”

Key modifications to the Gurnade Veloster Concept include:


845 Motorsports intercooler, downpipe and cold-air intake
845 Motorsports ECU tune
Synapse blow-off valve
ARK Performance cat-back exhaust

NEO Motorsports coil-overs and 6-piston big brake kit
Pierce Motorsports strut bar, rear torsion bar, and tie brace
Rotiform 19-inch OZT three-piece forged wheels
Toyo competition-spec tires

PPG Refinish Magic Magenta paint
Lightner Motorsports custom fender flares and grille
EPR carbon-fiber front spoiler, side sills, and rear garnish
Seibon carbon-fiber hood and hatch
ARK Performance carbon-fiber spoiler
Tippett Auto Design vented bumper cover
Cappelletti Design custom headlamps and foglamps
Front crash bar
InShane Design paint protection

Cobra Nogaro racing seats
Takata racing harnesses
Pierce Motorsports roll cage
Glowshift gauges and LEDGlow lighting
SoCal Garage Works carbon-fiber steering wheel
Phoenix Gold subwoofer and amplifier with Stinger audio system wiring
Creative Car-Tunes audio system


Hyundai Motor America and ARK Performance have partnered again for the SEMA show, creating the ARK Road Racer Elantra Concept. This ARK Elantra Concept takes the practical yet sporty lines of the Elantra sedan and infuses it with an alternate persona, with integrated flares, bulging forged racing wheels and custom new front and rear fascia designs for an aggressive yet fully-integrated appearance.

“ARK Performance knows the Hyundai brand almost as well as our own,” said Kevin Bentley, developer of the ARK Elantra Concept. “We strive to leverage the superb product development of Hyundai engineers, building upon their expertise while offering something really special to enthusiasts. The ARK Road Racer Elantra Concept offers the specific model enhancements that our customers have come to expect from ARK.”

Key modifications to the ARK Road Racer Elantra Concept include:


Custom ARK turbo kit using Xcargot XT26 turbocharger
ARK downpipe and GRiP exhaust system
Turbosmart blow-off valve and wastegate

ARK DT-P coil-over system and ARK front strut tower bar
ARK front and rear performance anti-roll bars
ARK front big brake kit
Nitto Tire NT05 summer tires

ARK Solus wide body kit and ARK lightweight forged wheels
Fiere Customs full vinyl wrap
APR Performance front splitter

Custom diamond-stitched interior
Custom sport steering wheel by ARK



Hyundai Engineering Team Explores the Limits of new Hybrid’s Eco-performance, Applying Nitrous-oxide and Special Aerodynamics for Record 

Federation Internationale de l’Automobile (FIA) Approved the New Production-based Hybrid Category Record

BONNEVILLE SALT FLATS, Utah – A race-prepared Hyundai Ioniq hybrid prototype, developed by Hyundai Motor America’s Engineering and Quality team, set an FIA-approved production-based hybrid vehicle land speed record of 157.825 mph, with a peak exit speed of 160.7 mph at Utah’s renowned Bonneville Salt Flats. The eco-focused Ioniq is Hyundai’s newest hybrid model, with hybrid, plug-in hybrid and electric powertrains to be available. Ioniq hybrid and electric models go on sale in the U.S. in late 2016.

“We couldn’t be more proud in setting the FIA hybrid-category record with our new Ioniq hybrid,” said Mike O’Brien, vice president, Corporate and Product Planning, Hyundai Motor America. “Our engineering team really pushed the limits to set this new segment benchmark while demonstrating the impressive durability of the entire Ioniq vehicle platform. We expect this will be the first of many accolades for Ioniq.”

Hyundai Motor America’s engineering and quality group led the concept development for this grassroots motorsports effort. “A key role of Hyundai’s engineering team in the U.S. is to thoroughly test all future vehicle prototypes to ensure they exceed the demanding expectations of our customers,” said Mircea Gradu, director, Engineering and Quality, Hyundai Motor America. “As we performed these tests on Ioniq, the engineering and quality staff became so impressed with the results that we began to wonder if we should raise our sights even higher, and the Ioniq land speed record effort was born.”

The development team made a number of special modifications to the Ioniq hybrid prototype to break the hybrid record, including:


Low-restriction intake and exhaust systems with retained catalyst
Engine, transmission, and hybrid ECU recalibrated and governors removed
Air conditioning and ancillary accessories removed
Nitrous Express single-stage direct-port nitrous injection with stand-alone fuel system, cockpit-controlled

Ioniq Electric model front grille and valance integration
Underbody and air dam aerodynamic modifications
Interior components removed or lightened

Progress Competition coil-over suspension with optimized spring, damping and sway bar rates and ride height lowered 100mm
Lightweight aero wheels and wheel covers with Goodyear® Eagle tires

Fully-integrated high-strength safety cage structure (Bisimoto-designed)
Sparco® 6-point safety harness system, racing seat, and driver safety gear
On-board fire-suppression system, battery disconnects and parachute

The Bonneville Salt Flats is a densely packed salt pan in Tooele County of northwestern Utah. The area is a remnant of the Pleistocene Lake Bonneville and is the largest of many salt flats located west of the Great Salt Lake. The property is publicknown for land speed records at the "Bonneville Speedway". Access is free and visitors can drive on the flats.

The Fédération Internationale de l'Automobile or International Automobile Federation) is an association established in 1904 to represent the interests of motoring organizations and motorists alike. To the general public, the FIA is mostly known as the governing body for many auto racing events. The FIA also promotes road safety around the world.

Its most prominent role is in the licensing and arbitration of Formula One and World Rally Championship motor racing. The FIA also certifies land speed record attempts. 

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.