FCA is working on the next generation Ram 1500, which is expected to arrive in early 2019 and to be produced at the Sterling Heights Assembly. A new report indicates the redesigned model could be assembled alongside the current one with the two remaining on sale at the same time until late 2019.
Automotive News says the older variant will be offered mainly to fleet customers, while the 2019 Ram 1500 will be promoted to retail customers as a modern, high-tech pickup with lots of new technologies and a more appealing design.
Basically, production of both the new and the old models will ensure dealers have enough cars on stock to meet the growing demand for Ram pickups. In the first nine months of the year, Ram pickup sales have climbed by 8.3 percent compared to the same period of 2015.
“Going into 2018, having more pickup capacity will allow us also to satisfy the fleet customers' demand on pickup, which we struggle to do today because we favor retail in the U.S. and Canadian volume, which have higher margins,” CFO Richard Palmer commented during a conference call. “As we realign our capacity, we're going to be able to continue to work on improving our fleet mix.”
According to some sources, the current light-duty pickup will remain on production at both the Warren Truck Assembly in suburban Detroit and Saltillo plant in Mexico with a total run of more than 250,000 units for 2018 and 2019.
As for the brand new Ram 1500 (pictured above), we already got an early first glance thanks to images taken during a dealer presentation. They revealed the model will get a sleeker design with a more aggressive front end a more sculpted tailgate design.
Under the hood, an improved 3.6-liter V6 unit will be mounted, featuring fuel-saving belt-start generator and optional turbocharging. The interior is expected to follow the evolutionary path with the biggest change being the completely redesigned center console.
Note: 2017 Ram 1500 Night Package pictured in the gallery
Source: Automotive News