A compact pickup truck crafted specifically for Californian surfers.
Chevy marketing folks know that the sort of people who love surfing off in the Pacific Ocean also tend to dig small pickup trucks. The Chevy Colorado Z71 Hurley concept, then, was a natural fit, with the automaker teaming up with legendary surf brand Hurley to create the ultimate beach-going pickup.
Outfitting a truck for surf duty means, of course, making sure it can transport your boards, so the Chevy Colorado Z71 Hurley concept has a concept roof rack that can transport two surf boards. A special Bimini top for the bed provides shade, and a rack in the bed allows for hanging your wetsuit to dry after catching some gnarly crests, and also provides storage for water to rehydrate.
Thing is, sometimes the best waves are in remote locations, away from throngs of tourists. To make sure you can get there, the Z71 Hurley concept has a suspension lift, new 17-inch wheels with Goodyear DuraTrac tires, special off-road lights, and new running boards.
The most important upgrade of all, though, concerns the seats. Dumping salty, sandy water all over your upholstery is a surefire way to ruin it, so Hurley and Chevy teamed up to create the concept truck’s seats from ‘ventiprene.’ It’s a breathable fabric not dissimilar from that used for wetsuits; “You’ll never worry about hopping in your vehicle with wet clothing,” says Hurley creative director Ryan Hurley. In other words, it’ll dry out no matter how frequently you hop in with seawater still dripping off onto the seats.
While this is all in the conceptual phase for now, Chevy officials note the brand’s strong history of bringing concept trucks to life; see the production Z71 Trail Boss, which began as a SEMA concept, for just one example.