This crossover can't make the jump to hyperspace to avoid a battle between some of Star Wars' iconic machines.
Nissan’s new commercial aims to prove that the Rogue could stand up to a battle in a galaxy far, far away by putting the crossover in the middle of a fight between the Rebel Alliance and the Empire. The ad shows off the driver safety tech available on the CUV while simultaneously promoting Rogue One: A Star Wars Story ahead of the premiere on December 16 in the United States. A 30-second version of the television ad premieres on October 31, and there’s also a 60-second cut for theaters.
The commercial includes glimpses of some of your favorite machines from Star Wars. For example, TIE Fighters and X-Wings do battle in the air while AT-STs trample across the ground. There’s even a look at this movie’s AT-ACT, which is the cargo version of the famous quadrupedal walker from The Empire Strikes Back.
If fans see this ad, watches Rogue One: A Star Wars Story, and still wants more, Nissan is also introducing the 2017 Rogue: Rogue One Star Wars Limited Edition at the Los Angeles Auto Show in late November. The company isn’t revealing the special crossover yet other than its badge, but buyers get a full-sized-replica of the black Death Trooper with each one. The Star Wars-inspired Rogue likely wears other styling elements from the science-fiction franchise, too.
Nissan is among five brands that are working with LucasFilm for promoting the latest Star Wars film, including Duracell, General Mills, Gillette, and Verizon. Rogue One tells the tale of the rag-tag team that steals the Death Star plans. The event is a key part of the franchise’s lore because it allows the destruction of the giant space station to happen at the climax of Episode 4. After the success of Star Wars: The Force Awakens last year, this film could be another blockbuster for the franchise this year.
2017 Nissan Rogue: Rogue One Star Wars Limited Edition Teaser
Nissan's ad for the new Rogue takes on the galaxy in support of upcoming "Rogue One: A Star Wars Story"
Star Wars-themed TV spot highlights Nissan Rogue safety technologies designed to "take on" any galaxy
Other promotional campaign elements revealed, including a numbered, limited-edition collectible helmet that comes with purchase of the 2017 Rogue: Rogue One Star Wars Limited Edition vehicle
Nissan's Ultimate Access Sweepstakes offers fans a chance to attend the "Rogue One: A Star WarsStory" movie opening at El Capitan Theater in Hollywood
2017 Nissan Rogue Press Kit
NASHVILLE, Tenn. – Nissan today unveiled expanded details of its new promotional campaign in support of the upcoming film "Rogue One: A Star Wars Story." The newly revised 2017 Nissan Rogue compact SUV is the centerpiece of the fully integrated campaign that features Star Wars-themed TV ads, social and experiential content.
As one of five global brands joining with Lucasfilm to launch promotional campaigns for the first-ever standalone Star Wars story, Nissan also debuted today a numbered, limited-edition, full-sized-replica Death Trooper helmet that comes with purchase of the previously announced 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicle.
"Nissan's new custom-designed campaign aims to provide Nissan and Star Warsfans exclusive access to the popular franchise in ways they've never seen before," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America. "Through this exciting campaign, Nissan offers customers new Star Wars experiences as well as a unique look at what driving with the advanced technologies already available on Nissan's industry-leading cars, trucks and SUVs brings."
The "Battle Tested" TV campaign launching on Oct. 31 includes one 30-second national spot that begins airing on Halloween, as well as a full 60-second hero version of the spot in cinemas and a flight of sales and dealer-engagement ads and that will follow later this fall. The 30-second hero spot takes place in a fictional Nissan test facility where engineers put vehicles through a series of routine safety tests and driving obstacles. This time, however, the Nissan Rogue and its driver are surrounded by Star Wars-themed simulations in the midst of an epic battle. A final test demonstrates the Rogue's class-leading Forward Emergency Braking with Pedestrian Detection* as the driver navigates through a rugged obstacle course, dodging stormtroopers, rebel fighters and otherworldly debris in the vehicle's path.
See the ad on the NissanUSA YouTube channel.
The spot highlights the comprehensive suite of Intelligent Safety Shield technologies available on the 2017 Nissan Rogue, including Intuitive All-Wheel Drive and the Forward Emergency Braking with Pedestrian Detection system. Forward Emergency braking with Pedestrian Detection can provide audio and visual display warnings to help alert the driver of a potential frontal collision. If a collision is unavoidable, the feature can engage the brakes to help reduce both the speed of the impact and the severity of the collision. The system is also designed to help avoid or mitigate frontal collisions with pedestrians, using a camera-based system to recognize human shapes.
"Showcasing Nissan's advanced driver assistance systems in a simulated Star Wars environment, raises awareness for the robust technology offering on the newly refreshed Nissan Rogue in a very different way," added Tucker. "The message pairs Nissan's brand-DNA of driving excitement with relevant product information about how our vehicles are engineered to help our customers safely take on whatever out-of-this-world obstacles that they may encounter."
In addition to the regional TV advertising rolling out later this year, the campaign includes robust digital and social content to complement and amplify the "Battle Tested" messaging across all channels.
Launching with the advertising on Oct. 31 is Nissan's Ultimate Access Sweepstakes. This sweepstakes, which runs Oct. 31 through Nov. 27, gives fans a chance to attend the "Rogue One: A Star Wars Story" opening night at the El Capitan theater in Hollywood. Beginning on Oct. 31, fans may register for a chance to win at NissanUSA.com/StarWarsRogueOne (subject to the official rules listed on this site; no purchase is necessary to enter or win.)
* Forward Emergency Braking with Pedestrian Detection is not a replacement for responsible driving. May not provide warning or braking in certain conditions. Limitations apply. See Owner’s Manual for details.
Get ready for something out of this galaxy. #RogueOne #StarWars #NissanRogueOnepic.twitter.com/9p5GZ5VfpM
— Nissan (@NissanUSA) October 26, 2016
About Nissan Rogue
The Nissan Rogue, marching its way to the top-selling spot in the Nissan lineup, has been updated for the 2017 model year with fresh exterior and interior treatments, an expanded suite of Nissan Safety Shield technology including available Forward Emergency Braking with Pedestrian Detection*, and the first ever Rogue Hybrid model.
For more information on the 2017 Rogue and the complete lineup of Nissan vehicles, please visit NissanUSA.com or Nissan.CA.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About "Rogue One: A Star Wars Story"
From Lucasfilm comes the first of the Star Wars standalone films, "Rogue One: A Star Wars Story," an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire's ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
"Rogue One: A Star Wars Story" is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. "Rogue One: A Star Wars Story" opens in U.S. theaters on December 16, 2016.
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