Infiniti’s on-again, off-again love affair with electric vehicles has been ongoing for a number of years now. In 2012, we saw the four-door electric LE concept and the exceedingly handsome Emerg-e concept both debut in Geneva and New York. And since then, rumors have been flying.

But finally, a production-spec electric Infiniti may be coming to a head. A new report suggests that the company is considering moving forward with an electric vehicle, thanks in part to demand from the Chinese market — which just last year overtook the U.S. to become the world’s largest market for plug-in electric cars.

“When I think about EV, we design it for China definitely,” said Infiniti President Roland Krueger in an interview. “We are discussing this internally constantly what is the right timing for Infiniti to have such vehicles.”

China would be the first market to receive the Infiniti EV before the company explores other regions. Considering the company now calls Hong Kong home – being relocated to the province in 2012 — it should come as no surprise. What will be a surprise is exactly what kind of EV comes to market.

The aforementioned LE concept, which was based on the original Nissan Leaf, was introduced in 2012 with a 134-horsepower (100-kilowatt) electric motor capable of 240 pound-feet (325 newton-meters) of torque, and a 24-kilowatt-hour lithium-ion batter pack. The Emerg-e, on the other hand, was a sleek two-door concept with as much as 400 horsepower (298 kilowatts) on tap.

There’s really no telling which route Infiniti will go, but if the company does decide to bring an electric car to market, Krueger notes that it would be on sale, “very fast."

Source: Bloomberg

Gallery: 2012 Infiniti Emerg-E Concept

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