The workwear specialist has put its mark on Silverado 2500HD that will be on display at SEMA.
There’s a long tradition of automakers teaming up with fashion brands, producing cars like the Fiat 500 by Gucci and the Seat Mii by Mango. Chevrolet, though, has teamed up with a more prosaic sort of clothing brand for this Silverado concept, which will be on display at SEMA next month: workwear specialist Carhartt.
Carhartt is best known for its heavy-duty jackets, which Chevrolet thought are a perfect association for the latest Silverado 2500HD as both are targeted at the same kind of people.
Chevy trucks marketing head Sandor Piszar said: “Chevrolet HD trucks are designed for hard work, and just like your favorite Carhartt, their functionality transcends the workplace to become a style statement. This concept vehicle mirrors the lifestyles of countless Chevy truck owners, demonstrating the personal connections with the tools of their trades.”
The Silverado’s interior is finished in Jet Black leather upholstery, with panels of the same hard-wearing, triple-stitched, duck brown fabric Carhartt uses for its jackets on the seats, front armrest, and door panels. The same material is used for the custom load bed cover, as well.
The Carhartt logo is laser etched into the headrests, while the doors, center console, and instrument panel have an antique nickel finish.
That same finish adorns the grille, mirror caps, tow rings, and 20-inch wheels. The body wears Carbon Flash paintwork with a matte finish above the beltline, and a gloss finish below.
Trailering mirrors with a camera system, black “bowtie” emblems, all-weather floor liners, assist steps, bed lighting, and a bed-mounted toolbox have been pilfered from the Chevy options list. Custom touches include a 20-inch LED light bar, power outlets in the bed, and Carhartt logos.
Under the hood lives the latest version of GM’s 6.6-liter Duramax diesel engine, producing 445 horsepower (332 kilowatts) and 910 pound-feet (1,234 Newton meters) of torque.
Carhartt marketing boss Tony Ambroza said: “For more than 127 years, Carhartt has designed workwear by solving the needs and practical ways hardworking people use every product we make, and that’s the same kind of thinking we applied to this collaboration.”
Around 20 different Chevys will be on display at SEMA.