Volkswagen is touting its new Atlas SUV as the perfect vehicle for a family road trip.
For Volkswagen, the name Atlas will be used to represent a groundbreaking new ‘B-SUV’ geared towards the American family — or so the company hopes. In preparation for its debut at the LA Auto Show next month, the new Volkswagen begins its teasing campaign with a video diary, of sorts.
Entitled “Volkswagen Midsize SUV Origins, Chapter 1: Background” the first video in what we can only assume to be a series of videos follows up on the brief “First Impressions” teaser that we saw back in September. Though it doesn’t give much of a better of a look at the new Atlas — plenty of camo is still affixed to the front and rear — it does give us a better idea as to exactly how Volkswagen will market the new SUV.
“It’s a car to take the family and transport them to a national park, or state forest, or to their lake house,” said Jim Burch, Product Manger for Volkswagen of America. “So this car fits in perfectly to that active lifestyle.”
In being a true road-trip vehicle, the new Atlas will have room for seven, and measure in at five meters, four centimeters (198.4 inches) long, making it slightly longer than rival three-row crossover like the Honda Pilot (194.5 inches), and the Toyota Highlander (191.1 inches).
Under the hood will be the option of either a 2.0-liter turbocharged inline-four engine rated at 238 horsepower (177 kilowatts), or a 3.6-liter V6 good for 280 horsepower (208 kilowatts). All of these components being put together at the Volkswagen plant in Chattanooga, Tennessee.
As mentioned, the new Volkswagen Atlas will make its world debut at the LA Auto Show in November, and go on sale soon after that. No official word on pricing just yet, but expect it to be competitive with the other SUVs mentioned above.