A virtually unknown company aiming to go after Tesla and its Model S is providing a glimpse of its promising luxury sedan.

Founded back in 2007 by former Tesla and Oracle employees, Atieva is a Silicon Valley company that wants to be a part of the EV market with a luxury four-door sedan. In charge of the development team is none other than ex-Tesla VP and Model S Chief Engineer, Peter Rawlinson, while financial support is being provided by China's Beijing Auto, Japan-based Mitsui, and Chinese technology magnate Jia Yueting.

This week, the company has announced a name change to “Lucid Motors” and has also released a series of interesting teasers with its first product aiming to herald a “new era of luxury mobility.”

Codenamed “Atvus,” the car is said to have a beefy powertrain with more than 900 horsepower (671 kilowatts) and a large 87-kWh battery pack providing an estimated 300 miles (482 kilometers) of range. Sources close to the matter are indicating there’s also going to be a more expensive version with an upgraded battery featuring enough juice for as much as 400 miles (644 km).

Production of the model is expected to commence in 2018 and Atieva Lucid Motors has plans to assemble around 20,000 cars in the first year. Further down the line, the EV startup will want to boost annual production to a very optimistic 130,000 units, but obviously only if there’s actually going to be enough demand.

Unsurprisingly, the sedan will have semi-autonomous driving capabilities and will reportedly zap to 60 mph (96 kph) from a standstill in less than three seconds, with some indicating that 2.7 seconds is the target. The hardware will probably be adapted from the Edna, a Mercedes-Benz Vito-based electric van developed by the company with a massive output of around 900 hp (671 kW).

The sedan will reportedly be unveiled before the year’s end and will eventually be followed by a crossover to take on the Tesla Model X and the forthcoming Audi E-tron.

Source: Lucid Motors

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Introducing Lucid Motors

A new identity for a new era of luxury mobility

Today we are proud to share our new identity: Atieva is now Lucid.

Our name embodies what ambition, drive, and a clean-sheet design can achieve. It is the freedom to draw inspiration from the possibilities of the future, not from what is dictated by a heritage from the past. Freedom from such boundaries has enabled us to focus our attention on what a luxury automotive experience can be. This clarity of purpose is what defines us.

Our company started in 2007 with a battery and an idea. We wanted to contribute to the growth of electrified vehicles and we focused our initial efforts on developing a battery system that could be scaled to work across many vehicle types. The batteries that we built have now logged millions of miles of real-world driving. As we expanded our efforts to developing complete powertrain systems, it became clear that the most direct route to increasing the number of electric vehicles on the road was to develop our own.

In 2014 we began engineering an electric vehicle of our own design. One unbound by the conventions of internal combustion or heritage. One that takes full advantage of the advanced technologies driving dramatic shifts in the mobility experience: electrification, automated driving, connectivity and ridesharing.

Now, as we prepare to launch our first vehicle, we transition.

As a group of passionate engineers, designers and other professionals, we are putting the Lucid philosophy to work. With the guiding principles of user-focused design, advanced technology and premium craftsmanship, we are fully utilizing the unique performance and packaging benefits of an electric vehicle. The result is an experience that is effortless, intelligent, and personalized. An experience unlike any other on the road.

It has been an exciting road for our California-based company and there are many more milestones to come. We invite you to join us on this journey. Spend some time with our new website and subscribe to our newsletter to be among the first to learn details of our upcoming activities.

Performance and Possibility

Driven by electricity, our cars will be capable of long-range driving and exhilarating acceleration. Electrification offers an unparalleled driving experience that is more responsive to the needs of the driver and the road.

Spacious and Sublime

Electrification allows our engineers to unlock new methods for achieving world-class interior space in a midsize footprint. By opening up the cabin, we are creating a new class of vehicle that is redefining what it means to experience comfort within and all around.

Maximum Capabilities and Minimal Effort

Our vehicles will feature automated driving systems, natural voice interactions, and intuitive user interfaces. Whether sitting in the front or back, the onboard intelligence will deliver a uniquely personal experience unlike any other currently on the road.