Once you remember that Finnish rally star Juha Kankkunen set a world ice-driving speed record in 2007 at the wheel of a Bentley Continental GT, the concept makes a bit more sense. For the fourth year running, Bentley will offer its Power on Ice driving experience, a driving school that seems more suited to Subaru or Volvo.
Participants are trained by a select team of ice-driving experts headed by Kankkunen himself, then whisked off to a frozen lake in Finland, barely sixty kilometers from the Arctic Circle, where 560-horsepower Continental-series Bentleys await. A Finnish lake at -30 degrees is probably the surest way to put those new skills to the test, and don't forget, the Bentley Continentals are all-wheel drive vehicles.
Since this is Bentley we're talking about, the accommodations are also first-class. The three-day program is limited to small groups, and Bentley has constructed a "holiday village" in Ruka, Finland, for the purpose of this event. With a boutique hotel and a number of chalets, guests of the Power on Ice program will have access to gourmet food, snowmobile and dogsled trips, and food prepared by renowned Finnish chef Jarmi Pitkänen.
Obviously, spots are limited. The program will take place between February 16 and March 10, 2009, and will cost between 7,590 and 8,990 euros. Check out www.bentleydriving.com/poweronice for more details and registration information.