Skoda is adding the 15th candle on the Superb's birthday cake, following its reintroduction in 2001.

It was in 1934 when Skoda used the “Superb” moniker for the very first time and in the early 2000s it brought back the designation for a midsize model, which was basically a stretched Volkswagen Passat B5. Now in its third generation, the modern Superb is celebrating its 15th anniversary and around 900,000 units sold so far, with more than 100,000 cars of the current model.

Combining an attractive design with huge practicality at a starting price lower than the VW Passat, it’s no wonder the latest Superb (codenamed B8, Typ 3V) is an absolute hit for the Czech marque. As a matter of fact, combined sales of the hatchback and wagon were up in September by a whopping 101.2 percent to 13,500 cars compared to the same month of last year.

Skoda Superb SportLine

One way to further boost sales of the model would be to bring the Superb to the United States, as hinted in a trademark filing earlier this year. The VW-owned company has already registered the “Superb” and “Skoda Superb” nameplates with the United States Patent and Trademark Office, along with “Octavia,” “Yeti,” and “vRS.” A decision whether it will return to the U.S. market will be made in 2017, according to CEO Bernhard Maier.

Skoda’s flagship model might still get the vRS treatment after all for a new range topper to sit above the existing 280-hp, AWD- and auto-only version. While this decision is still up for debate among execs, we do know for sure a plug-in hybrid version will be launched in 2019 and it will be the first electrified Skoda ever. Chances are the eco-friendly Superb will be launched to coincide with the introduction of the mid-cycle refresh.

Until then, the Superb will likely get some updates with additional safety & assistance systems as indicated by a recent batch of spy images depicting a camouflaged prototype.

Source: Skoda

Gallery: Skoda Superb facelift spy photos

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  • In 2001 ŠKODA revitalised the traditional name that dates back to the luxury 640 Superb of the 1930s
  • To date, around 900,000 ŠKODA Superb have been manufactured
  • 100,000 of the third generation Superb already delivered
  • ŠKODA Superb has always impressed with timeless and elegant design, optimal space and modern technology for safety and comfort

Mladá Boleslav, 21 October 2016 – The ŠKODA Superb is celebrating its 15th anniversary: Since the first ŠKODA Superb in 2001, the traditional Czech manufacturer has produced around 900,000 vehicles of all three Superb generations. Since March 2015, more than 100,000 of these have been produced in the current third generation, which has successfully established itself in the automotive mid-class.

With a new, expressive design and innovative technologies, the new ŠKODA Superb led the brand into a new era: thanks to the sharp lines of the exterior, the most modern assistance systems for safety and comfort, powerful yet economical engines, the largest available space in the segment and numerous ‘Simply Clever’ details, the current generation has successfully established itself in the mid-class.

For its extraordinary qualities, the ŠKODA Superb has been awarded the ‘Red Dot Award’ for outstanding product design and the title of ‘Car of the Year’ in numerous European countries. The production figures also underline the success of the brand's flagship: Since the first ŠKODA Superb of the third generation, which ran off the line in March 2015, ŠKODA has manufactured over 100,000 vehicles of the popular series. In total, the car manufacturer has produced nearly 900,000 ŠKODA Superb of the first, second and third generation.

The origins of ŠKODA’s large representative vehicles date back to the early years of automobile manufacturing. In 1907 the Laurin & Klement FF became the first eight-cylinder model in Central Europe. In the 1920s, the luxurious ŠKODA HISPANO-SUIZA, among others, was used by Czechoslovakia's first president, Tomás Garrique Masaryk; the eight-cylinder ŠKODA 860 was an impressive sight in the early 1930s. A representative ŠKODA model named Superb was launched for the first time in 1934: the ŠKODA 640 Superb. Just like the current generation, the forefather also featured trendsetting technology, with advanced independent suspension and a 2.5-litre six-cylinder engine producing 55bhp. Only around 200 vehicles left ŠKODA’s production halls.