Uber is using drones exhibiting ads in Mexico City as a way to inform drivers stuck in traffic about a more efficient transportation solution.

These ad-carrying quadcopters are promoting Uber's car pooling service UberPOOL on the congested freeways of Mexico’s capital and most populous city. Uber is actually playing the guilt card by using messages such as: “Driving by yourself? This is why you can never see the volcanoes." It’s a reference to the high number of cars on the roads polluting the environment and generating smog, which blocks out the view.

Uber’s drones are flying over Mexico City to spread the word about how the car pooling service can make traffic congestions on the highways less of a problem. Being stuck in traffic is certainly frustrating and not a great way to spend your day, so Uber is trying to provide drivers with a solution to the widespread issue and at the same time make them more environmentally conscious.


But in reality the latest ad campaign is actually about Uber’s efforts to further boost profits in Mexico City where the company is already doing more business than anywhere else, according to Bloomberg. Overall, United States and India are the company’s largest markets, followed in third place by Brazil where Sao Paulo represents Uber’s second busiest city in the world.

It will be interesting to see whether this fleet of ad-carrying drones will prove to be effective as far as boosting the company’s business in the city where already more than 50,000 Uber drivers are on the streets. It’s worth pointing out that Ubers operating in Mexico City do not have the logo visible on the vehicles in order to avoid risks of having to face the violence of taxi drivers angry because Uber is taking away a significant portion of their business and also putting their jobs at risk.

Uber currently operates in more than 65 cities in Latin America and sees this region as being very important for the company’s growth following the decision to leave China on August 1 after a two-year battle with rival Didi Chuxing.

Source: Bloomberg.com via TechnologyReview.com