The Model S enjoys a strong 59-percent increase in Q3 sales over the same period of 2015.
Tesla continues to lead the American market for luxury sedans in the third quarter of the year, once again outselling its main rivals – Mercedes-Benz, BMW, and Audi. What’s more, the Californian automaker is even increasing its lead and is now twice as popular as the Mercedes S-Class and BMW 7 Series. In fact, Tesla is selling more Model S vehicles in the United States than the two German companies are selling their flagship models combined, according to data from IHS Markit for the third quarter of 2016.
Translating this into numbers, Tesla has managed to shift 9,156 Model S units, while BMW has delivered 3,634 7 Series cars, followed by 3,138 S-Classes. Audi takes the sixth place with its A7 with 1,532 sales in Q3 of 2016.
The Model S and the 7 Series are the only two models in the top eight with increase in sales compared to the same period of 2015. The all-electric sedan now holds 34 percent of the luxury market with 59-percent increase in deliveries. Its German opponent has a market share of 14 percent, but has registered a staggering increase of 219 percent.
The Model S high sales were significantly helped by the fact that the electric sedan was refreshed in April. During the summer, a few more battery options were added, including the range-topping P100D with 0-62 miles per hour (0-100 kilometers per hour) acceleration in 2.5 seconds, and the entry-level variant with 60-kWh battery.
The strong Model S sales keep Tesla on track for achieving its goal of producing 500,000 vehicles per year within the first year of Model 3 production. Currently, the brand is selling cars at a rate of roughly 100,000 units per year. Tesla CEO Elon Musk hopes the company will achieve the production rate in 2018, several months after the Model 3 production begins.