American buyers apparently love the idea of an MX-5 Miata with a retracting hardtop because the limited RF Launch Edition version is already sold out. Mazda only offered the special roadsters to current customers for the first week, and they snapped up 500 of them in that time. The general public required just 13 hours to reserve the rest.
The Launch Edition was exclusively available with tri-coat Machine Gray Metallic paint, a hand-painted black roof, and Auburn nappa leather. Based on the Grand Touring trim, they also came with LED running lights, automatic climate control, heated seats, and safety tech that included blind spot monitoring, rear cross traffic alert, and lane departure warning. As a final gift to fans, Mazda gave these lucky customers a 42-millimeter Tourneau watch.
All of them use a 2.0-liter four-cylinder with 155 horsepower (115 kilowatts) and 148 pound-feet (200 Newton-meters) of torque. The only option on the Launch Edition was a six-speed manual or six-speed automatic gearbox. According to Mazda, 67 percent of customers ordered the special roadster with a clutch pedal.
Launch Edition buyers will get their cars in the first quarter of 2017. Deliveries of the Grand Touring or Club trim levels will happen around the same time. Depending on the weather where customers live, the new owners might need to keep that hardtop in place for a few weeks after picking up their new roadster because it might still be chilly in some parts of the country.
Customers in the United Kingdom get a slightly different take on the RF's Launch Edition next year, and Mazda limits availability to just 500 units there. Customers can choose between Soul Red or Machine Grey for the exterior. Inside, there are Recaro seats with Alcantara trim. Like in the U.S, the special models feature a black roof and suite of safety tech.
Gallery: 2017 Mazda MX-5 Miata RF
MAZDA SELLS OUT INITIAL ALLOCATION OF 1,000 MX-5 MIATA RF LAUNCH EDITIONS
Two-Thirds of Customers Select Manual Transmission, Deliveries to Begin Early 2017
IRVINE, Calif. (October 11, 2016) – Mazda North American Operations (MNAO) today announced that it has sold out of the 1,000-car allocation for the 2017 MX-5 Miata RF Launch Edition.
In the first week of ordering, which started September 26, more than 500 loyal Mazda customers put down deposits to buy a Retractable Fastback MX-5 Miata. When ordering opened to the general public on October 3, the remaining cars sold out in just 13 hours. In all, 67 percent of customers opted for manual transmissions.
Each U.S.-bound MX-5 RF Launch Edition will be painted Machine Gray Metallic and come with Auburn Nappa leather seating appointments, a hand-painted black roof and special badging—the latter three exclusive to the MX-5 RF Launch Edition for 2017. Customers also will receive a serialized Tourneau 42mm MX-5 RF Launch Edition watch.
“The 2017 MX-5 RF Launch Edition preorder program was created to reward loyal Mazda customers with exclusive access to some of the first MX-5 RF models to be sold in the U.S., as well as to ramp up anticipation for what was arguably the star of the 2016 New York International Auto Show,” said Robert Davis, senior VP, U.S. Operations. “By every measure, this program was a success, and we’re excited to be that much closer to getting these cars into the garages of customers from all over the U.S.”
Production of MX-5 RF started last week, and orders have been submitted this week for the U.S. MX-5 RF Launch Edition, with deliveries to customers beginning early 2017.
With the MX-5 RF Launch Edition having sold out, focus now shifts to the standard-production MX-5 Club and Grand Touring models.
The hardtop sibling of the 2016 World Car of the Year and World Car Design of the Year will come in tech-laden MX-5 RF Grand Touring and harder-edge MX-5 RF Club trim levels and will be available with a SKYACTIV-DRIVE six-speed manual transmission or six-speed automatic in either trim level.
While most features of the MX-5 RF are carryover from soft top models, there are a few additions for 2017 that will separate the Retractable Fastback from its cloth-covered sibling, including a 4.6-inch full-color TFT gauge and the availability of Machine Gray Metallic paint in substitution of Meteor Gray Mica that is available on the soft top. For 2017, all MX-5 Club models will come standard with Blind Spot Monitoring and Rear Cross Traffic Alert, regardless of their roof option. Previously, these features were available only on MX-5 Grand Touring models.
All MX-5 RF models come with a seven-inch MAZDA CONNECTTM touchscreen infotainment system that integrates audio, SiriusXM and HD Radio, phone and diagnostic functions that can also be used via Commander control knob or voice commands as well as a nine-speaker BOSE® audio system with integrated headrest-mounted speakers, leather-wrapped steering wheel and shifter knob and LED headlights and tail lights. MX-5 Club models come with premium cloth seats with red stitching, a Bilstein suspension, front and rear black functional aerodynamic body extensions and a limited-slip differential in models equipped with the six-speed manual transmission.
MX-5 RF Club models equipped with the six-speed manual transmission can be further optioned with the Brembo/BBS Package that includes a front shock-tower brace; side sill body extensions; forged, lightweight BBS 17-inch wheels; and Brembo front brakes with wider brake pads for greater heat dissipation during spirited driving. The package also includes red-painted brake calipers.
MX-5 RF Grand Touring models feature heated leather seating surfaces, Adaptive Front-lighting System, High Beam Control and Lane Departure Warning.
MSRP for MX-5 RF Club and Grand Touring models:
MX-5 RF Club 6MT
MX-5 RF Club 6AT
• Brembo/BBS Package (6MT only)
MX-5 RF Grand Touring 6MT
MX-5 RF Grand Touring 6AT
• Advanced Keyless Entry (Standard on 6AT models)
Premium paint options:
Soul Red Metallic
Machine Gray Metallic
Crystal White Pearl Mica (GT models only)
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center atwww.mazdausamedia.com.
 MSRP does not include $835 for destination and handling ($880 in Alaska) or any additional taxes or fees. Dealers set actual sale prices.