Alfa Romeo used some colored powder and an iPhone 7 Plus to create abstract art with its Mito hatchback.
Alfa Romeo knows how to make art; just look at its most recent lineup — the 8C, the 4C, the Guilia, just to name a few. But when the company isn’t busy making art out of its vehicles, it likes to make art with its vehicles. Bear with me...
Using an iPhone 7 Plus and its new high-quality dual camera feature, the company was able to create and record a work of art with its Mito hatchback, some colored powered, and some paint. The final result of all this effort is something you might see hanging in a hipster art museum… if that hipster art museum was sponsored by Alfa Romeo.
Utilizing its unique D.N.A driving system, the Mito was able to achieve a few different layers in its art. In Dynamic mode, the Mito blasted through the colored powder, spraying it up onto the canvas in various directions and all over itself in the process. With All-Weather mode engaged, the Mito improved on its handling in the slippery paint section.
"This demonstration of the new Alfa Mito's agility and performance shows the quality of the technology at play in our cars and highlights how the stylish, dynamic new Alfa Mito can be ready for anything at the flick of a switch,” said Alfa Romeo UK country manager Damien Dally.
With a 1.3-liter turbocharged engine and an increased output of 95 horsepower (70 kilowatts), the Mito is a bump more powerful than the one it's replacing, but keeps in tact its stylish persona in the European supermini market. Just don’t try this at home, kids.
Source: Alfa Romeo
Gallery: Alfa Romeo Mito Paint
Alfa Romeo put the stylish three door supermini, which features a new look and more technology, to the test in a unique video to show how the new Alfa MiTo’s urban style and strong personality puts fun back into drivers’ hands.
To capture the new Alfa MiTo’s dynamic spirit and driving capabilities when it comes to performance and agility, the Italian manufacturer placed the spirited supermini in the hands of a masked pro-driver to tackle a warehouse course of colourful powder and paint, and ultimately create an Alfa MiTo work of art.
In an industry first, the video was captured using the new dual camera feature on the water resistant new iPhone 7 Plus and compatible accessories.
The new Alfa MiTo is equipped with Alfa Romeo’s unique D.N.A system, a driving mode selector which adapts the vehicle’s performance to suit the driver’s style and road conditions.
Starting in Dynamic mode, the new Alfa MiTo blasted through the powder circuit with ease, showing off its sporty performance and stylish new look.
Once the All-Weather mode was selected, the slippery paint also proved no challenge to the new Alfa MiTo thanks to the mode’s improved control and handling in adverse weather conditions. The paint stage also put the iPhone 7’s new water resistant handset to the test.
To see the finished piece of MiTo Work of Art, the video can be viewed at: https://youtu.be/E34LRRwhfkc
To watch the making of, view the video here: https://youtu.be/7y0jOoMB6LA
Damien Dally, Alfa Romeo UK Country Manager said, “This demonstration of the new Alfa MiTo’s agility and performance shows the quality of the technology at play in our cars and highlights how the stylish, dynamic new Alfa MiTo can be ready for anything at the flick of a switch.”
The new Alfa MiTo has a stand-out style with a new sports grille, new alloy wheel designs and new badging emulating the style of the highly anticipated Alfa Romeo Giulia. The new range consists of four trim levels (MiTo, Super, Speciale and the range-topping Veloce) with interior updates including enhanced detailing, new upholsteries and improved technologies.
The range becomes even more tempting with the introduction of an updated 1.3-litre JTDM-2 diesel with increased output of 95hp and lower emissions of just 89g/km.