Bentley is famous for offering some of the most luxurious models on the planet, and now a few customers get to test a new amenity that takes opulence to the next level. Owners in California can take part in a service that brings gas directly to their posh vehicle. The experience means that owners no longer have to mix with regular people filling up their cars at the pump.
This three-month pilot program comes from a collaboration with Filld, a company that runs an app-based fuel delivery service, and they have a special version of the software called Filld for Bentley. Owners simply have to choose a delivery time because the current Connected Car integration means that the service knows the vehicle's location. Users pay the lowest price of the three closest gas station plus a delivery fee.
"Bentley is extremely interested in expanding the Filld for Bentley service to additional locations. We are keen to gather insights from other geographic locations," Hamid Qureshi, manager of the automaker's connected car operations, told Motor1 via email.
Bentley positions this service as for owners to avoid one more of life's hassles. "We are continuously investigating ways in which to offer our customers tailored, convenient, smart services that afford them the greatest luxury of all: more time," Christophe Georges, the automaker's director of product and marketing, said in the collaboration's announcement.
The company is just testing this lavish service for now, but the company is also already considering the future. "Bentley is interested in gauging customer feedback on this unique service and will consider extending the pilot program," Qureshi told Motor1.
One day an owner might not even need to schedule the fuel delivery. The vehicle would automatically message Filld when the tank is running low, and someone would come top it up with gas.
The British brand is taking other steps to become more tech savvy recently. For example, the Bentayga has a dedicated Apple Watch app that can control the climate control, some infotainment functions, and even pick settings for the seat heating and massage.
Gallery: Bentley collaboration with Filld
BENTLEY TRIALS CONCIERGE FUEL SERVICE
Bentley trials innovative on-demand fuel-delivery service with Filld
Owners never need to stop at fuel station again; deliveries 24/7
Bentley and California-based technology start-up share a vision for the future of luxury connected car services
(Crewe, 4 October 2016) Bentley is today announcing a collaborative trial with an innovative American technology start-up, Filld – a mobile app-based fuel-delivery service. This new collaboration is part of the luxury British brand’s on-going Connected Car strategy.
The convenient app-based ‘Filld for Bentley’ service will initially be available to customers in California, affording owners the ultimate time-saving luxury of never having to search for or stop at a fuel station again.
In a first for Bentley customers, all owners need do is simply open the innovative Filld for Bentley app, choose a delivery time, and their fuel will be delivered wherever and whenever they require. This first-ever Connected Car integration means that customers don’t even need to unlock the fuel cap themselves, or identify the car’s exact location as this is done for them securely through the Filld for Bentley service.
The ground-breaking Filld fuel-delivery service provides Bentley drivers with an unparalleled level of convenience, and the two companies foresee additional benefits in the future, including predictive fuel ordering where the car places an order for itself based on fuel level, location and customer preferences.
Bentley’s Director of Product and Marketing, Christophe Georges, said: “Bentley ownership is about more than just the vehicle – it’s the entire luxury experience. We are continuously investigating ways in which to offer our customers tailored, convenient, smart services that afford them the greatest luxury of all: more time. Our Connected Car strategy will continue to expand and innovate in order to further enhance the Bentley lifestyle.”
Cofounder and CTO of Filld, Christopher Aubuchon, added: “Filld and Bentley share a vision for leveraging powerful connected car technology – to one day eliminate the need for customers to refuel their cars themselves, removing inconvenience, and giving them more of their valuable time back.”
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