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How Does Beer Get Transported In The Past?

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Old Beer-Transport Vehicles

Let's start with northern Europe. Before the arrival of cars in the streets of Amsterdam, beer (which in some countries was more consumed than water) was transported in horse-drawn carts. Around 1900, the Heineken factory bought its first motor vehicle and said goodbye to the team of horses.

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Old Beer-Transport Vehicles

In 1907, Chris van Eijk placed the first Amstel car (a Daimler 22 PK) in front of the Anton van Vuuren café in the heart of Amsterdam. It was to show everyone the modernity of the company. That time, cars were real novelties. Not only did it facilitate the work, but it also showed the economic status of those who owned one.

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Old Beer-Transport Vehicles

On the outskirts of the St. James's Gate Brewery, known as the "Guinness House," barrels began to be transported on the road by Daimler vehicles. As an advertising stunt, the name of the factory is displayed in front of the vehicle for everyone to see.

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Old Beer-Transport Vehicles

At the beginning of the 20th century, Denmark used a special vehicle to transport beer. Its called the Triangel and it's equipped with a French gasoline engine produced by Ballot. The Triangel factory was active in the Danish city of Odense from 1918 to 1959. In the historic Carlsberg factory in Copenhagen, you can see a cute Triangel built in 1928 and equipped with a 55-horsepower Hercules engine that transports Tuborg beer.

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Old Beer-Transport Vehicles

In the beer sector, it's interesting to see how the car, primarily used for transport, was also used to advertise the product. In the 1920s, bottle-shaped cars appeared on the road, such as the Ford Model T, which F.Bülow & Co had transformed for Carlsberg in 1914.

In 1931, the company also converted a standard Chevrolet into a barrel with wheels, powered by a 46-horsepower, six-cylinder gasoline engine.

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Old Beer-Transport Vehicles

It was in the 1930s that the first four-wheeled bars appeared, ideal for selling beer almost everywhere. The one in the picture is a 1954 Morris Commercial J-type developed by JC Bentzen. It was equipped with a 41-horsepower, four-cylinder with side valves made from one of those used on the Morris Oxford.

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Old Beer-Transport Vehicles

Amidst the social revolution of the 1970s, horses returned to the forefront of beer transport. Advertisers of large companies had the mission to create particular means that would showcase the "vintage" modes of transport, especially since they began during the mergers between brands.

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Old Beer-Transport Vehicles

Even today, horses are the main star of beer transportation. In addition, the breed has become an even more distinctive symbol. In Denmark, at the Carlsberg factory in Copenhagen, you can discover Jutland horses renowned for their strength and extremely docile nature. Today, the horses entertain tourists and join parades.

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Old Beer-Transport Vehicles

Clydesdale horses are among the most-famous breeds of horses in beer transportation. It's a 67-inch (170-cm) high horse and was named after a Scottish region. In the United States, from 1933 to the present day, eight Clydesdale horses are used to advertise the Budweiser beer. These horses are undeniably famous, even appearing in huge sporting events like the Super Bowl.

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Oct 28, 2018 at 2:00pm ET

By: Eleonora Lilli

Adapted by: Jacob Oliva

From the hitch to the advertising vehicle, here's a list to satisfy your curiosity.

Beer is one of the oldest and most-consumed alcoholic drinks in the world. Its history dates back to the times before Jesus Christ was born, which makes us wonder how it was transported in the past.

If you guessed horses, well, you're not wrong, as it's the main star of the roads before automobiles took over, thanks to Daimler. Horses may have become old as a means of transport, but it still is relevant today in the beer promotion sector, where horse-drawn carts are used for parades and advertisements. Here's a quick look at the ever-growing ideas from beer factories and producers to transport and advertise beer.