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Before you laud Mitsubishi for being at the bottom of this Instagram popularity contest with 3.4 million mentions, know that there are several other notable brands that didn’t make the cut at all. Save for the compact Mirage, the Japanese company only offers crossovers and SUVs. Ironically, the most popular car mentioned on the social media service is one that’s no longer offered – the iconic Lancer Evo. Perhaps Mitsubishi should listen to its followers.
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The niche supercar company just barely clips the list at number 19, which is a valiant showing for a low-volume company that offers no SUV, sedan, or otherwise practical machine. Its 3.4 million Instagram mentions are a testament to the excitement McLaren cars generate among fans.
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You probably weren’t expecting to see MG on this list. The brand was purchased by China’s Nanjing Automobile Group in the late ‘00s and currently offers just three models. Still, the history and heritage keep it alive on social media with 3.5 million Instagram mentions – and 136,000 mentions for the classic MG TA Midget.
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Toyota’s luxury division comes in surprisingly low with just 3.8 million IG mentions. The brand has some exciting models like the RC F and LC 500, but the social media world apparently isn’t too interested in talking about them.
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The opulent automaker isn’t what you’d call mainstream, but it still out-performed Lexus on Instagram with nearly 4 million mentions. Considering its limited portfolio of cars and exclusivity, that’s not a bad performance at all.
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These days Mazda fancies itself a mid-range luxury automaker – somewhere above rivals Honda and Toyota, but not quite to Infiniti and Lexus. That’s a strange place to be in such a competitive automotive market, which could explain why the company is number 15 with 4.1 Instagram mentions.
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Suzuki’s been absent from U.S. shores for quite a few years now, but the Japanese brand is still kicking in other markets and it shows on IG. Despite a limited selection that doesn’t include the sprawling U.S. market, Suzuki still gets love online with just under 6.5 million Instagram mentions.
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Volkswagen is still recovering from the Dieselgate scandal, which is perhaps why the automaker isn’t further up the list. At 7.8 million Instagram mentions VW is still an active topic of discussion, but a relatively lackluster lineup doesn’t lend well to social media excitement.
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Honestly, we’re surprised Subaru isn’t further up the list. Grabbing the number 12 spot certainly isn’t bad, and 7.9 million mentions on Instagram isn’t bad either. There’s always been a strong sense of loyalty among Subaru owners, but perhaps some of the WRC magic that pushed the Japanese company through the 1990s and 2000s is wearing away.
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Mini is another brand with an online presence larger than what its limited portfolio of cars would suggest. The models are among a dying breed of affordable, purist machines that enthusiast love to drive, which is why the automaker garners just under 9 million mentions on IG.
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The plucky off-road brand just managed to grab a top-ten spot with 10 million Instagram mentions. To nobody’s surprise, the much-loved Wrangler is its most-popular model on the social board with 1.5 million hashtags by itself.
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Despite offering just three models (Aventador, Huracan, and Urus) the niche supercar manufacturer breaks into the Instagram top-ten with 10.4 million mentions. That’s a testament to the passion Lambo fans have for the brand, and with the Aventador SVJ having recently set a Nürburgring record, it’s easy to see where the passion comes from.
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Defined by the iconic 911 for decades, these days Porsche offers a small range of SUVs and even the Panamera Sport Turismo wagon. Its passionate online following is evident by the company’s 11.4 million mentions despite having a limited selection. Even better, the Porsche 911 by itself has 1.3 million hashtags.
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After years of mediocrity, Toyota is finally starting to get some exciting designs and models back in its lineup. It’s still not the most-talked-about auto brand in the social world – it garners 12.6 million hashtags on Instagram – but once the new Supra comes out that could really change.
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The luxury automaker from Stuttgart has a very broad portfolio of autos, but despite that it couldn’t break into the top five. Still, it’s not exactly floundering in cyberspace with 13 million IG mentions.
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Who doesn’t love to look at Ferraris? The Italian supercar giant loves to tease followers with regular photos of current and classic models, and that’s why it makes the Instagram top-five with 13.1 million mentions.
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The German automaker has gone through some troubles recently with its connection to Dieselgate, and some of its 13.2 million Instagram mentions probably cover that topic. The brand also has a dedicated core audience, however, that loves to talk shop and share photos of cool Audis.
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Ford has long utilized social media, even launching full-fledged campaigns that rely solely on SM platforms and engaged users. The automaker claims the third spot on the list with 16 million mentions, and 1.3 million hashtags for #fordmustang.
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Honda always seems to be hip on the latest trends, and it certainly shows on Instagram. The company has 21.8 million mentions to take the number two spot on the list, and to nobody’s surprise, the Civic is the most popular model with close to 400,000 mentions on its own.
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The team in Munich is spread through Instagram like no other. It has 28 million mentions across the social media platform, and with the new Z4 likely to debut in just a couple weeks at Pebble Beach, expect those mentions to grow.
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