Performance: Draw
On paper the Trackhawk tops the Urus in straight-up horsepower, but the Jeep also checks in with roughly 600 more pounds to lug around. Both send power to all-four wheels through an eight-speed automatic transmission, both have massive brakes, and both claim 0-60 times of 3.5 seconds. While Lamborghini technically publishes a top speed six mph higher than the Jeep (186 versus 180), we can’t imagine any owner taking either vehicle to such extremes. Our feelings on the matter might shift once we get some seat time in the Urus and see how it gets along on a track, but as it stacks up now, these mental machines deliver surprisingly equal punches.
Practicality: Jeep
Practicality and Lamborghini are terms that don’t really go together, but in the SUV world such things do matter. The Urus is set up to transport four adults with some additional cargo space in back, which admittedly is two more people and a lot more space than you find in a traditional Lambo. But the Trackhawk delivers more room for five along with copious space behind the fold-down back seats, and the Jeep is also rated to tow 7,200 pounds, The Urus does beat the Trackhawk in fuel economy though, claiming 22 MPG versus the Trackhawk’s 17 highway and 13 combined MPG ratings.
Styling: Jeep
This is, of course, a completely subjective metric but at the end of the day we’re favoring the brawny lines of the Trackhawk versus the edgy design from Lamborghini. It’s moderately aggressive look isn’t completely unappealing, but we were hoping for something a bit more radical. Throwing a quick glance to the Urus on the highway you might not even realize you’re looking at a Lamborghini, which is pretty much the opposite of every other Lambo, ever.
Price: Jeep
A fully-loaded Grand Cherokee Trackhawk retails for just over $100,000, which is half the cost of a new Urus. That alone doesn’t give the win to Jeep because let’s face it – people shopping for Lamborghinis are looking at pedigree and exclusivity as much as they are performance. Still, we can’t overlook the fact that these two sport-utility vehicles are exceedingly close in so many categories, not the least of which is performance. With that said, is the Lamborghini twice the SUV for the price? In our mind, that could be a very difficult leap to justify. We’ll reserve further judgement until we get some Urus seat time.
