BMW North America CEO pushing for M7, thinks it will happen - report

Ludwig Willisch, the President and CEO of BMW North America, has revealed new details about the company's future product lineup.

Speaking with the Detroit Bureau, Willisch said he is pushing the automaker to develop an M7. He declined to say when the model could arrive, but hinted "I think we will get it."

Despite the fact that Willisch wants an M7, he doesn't want the automaker to offer M variants of all their models. In particular, he doesn't think the company needs an X1 M or an X3 M.

The executive also expects carbon fiber will be used on a variety of upcoming models. While it will likely be used in higher-end vehicles at first, it could eventually spread to the 3-Series.


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Automaker BMW
Article type Rumours
Tags bmw m7, m7