Lotus previews METAMORPHOSIS photo collection - the making of [video]

Lotus has teamed up with French artist Gérard Rancinan to create a series of photographs which "aim to capture the essence of Lotus' evolution."

Dubbed Metamorphosis, the collection of seven pictures (one each of the Esprit, Elan, Elite, Elise and Eterne as well as two montages) will be unveiled at a VIP event in Los Angeles alongside a book written by French author Caroline Gaudriault.

According to Lotus CEO Dany Bahar, "Lotus is currently going through a complete metamorphosis and at times it can be a real challenge to communicate the transition of a brand, especially one as iconic as Lotus." He added, "When the idea was presented to me, I couldn't resist. Gérard is an exceptional artist, I have followed his work closely over the years and I felt instinctively that he would be the perfect person to demonstrate our vision and encapsulate the spirit of our brand with his images. People are in for a real treat when they see all seven."

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About this article
Automaker Lotus
Article type Artist Renderings
Tags art car, art cars, elan, elise and eterne, elite, esprit, gérard rancinan, lotus elan, lotus elise, lotus elite, lotus esprit, lotus eterne, lotus metamorphosis, metamorphosis