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Smart

Smart

The brainchild of a watch manufacturer, Smart started life as a collaboration between the maker of the Swatch brand and Daimler-Benz (after Volkswagen passed on the project). The resulting city car maker kicked off in 1994, shaking up the industry with tiny, quirky personal mobility pods. Smart spent the late 1990s and early 2000s building a steady owner base in Europe, eventually making a painful jump to the U.S. market in 2008. American customers have been slower to appear, but the signature Fortwo, now in its third iteration, is starting to be a common sight on both sides of the Atlantic.