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Scion

Scion

Scion launched in 2003 as a youth-oriented division of Toyota. The brand focused on offering sporty-ish, low-priced models, and the company’s “mono-spec” production strategy was geared toward younger shoppers who didn’t want to have to choose between different trim levels with varying amenities. Unfortunately, none of this proved to work in the long-term, and in 2016, it was announced that Scion would be folded back into the Toyota brand, with all of its cars set to either be rebadged as Toyotas or be discontinued for the 2017 model year.

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