Celebrating America’s toughest trucks and football’s toughest players.
America’s toughest players will ride American’s toughest trucks, as Ford has announced the F-Series of pickups is becoming the Official Truck of the National Football League, following a three-year partnership established between the automaker and NFL.
Ford is kicking off the partnership with a Built Ford Tough Tailgate Tour for fans to different NFL games around the United States, giving consumers access to their own Built Ford Tough Tailgates On Demand on game day, as well as hard-to-get game tickets.
“America’s truck leader is teaming up with organizers of the nation’s favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that,” Mark LaNeve, Ford Motor Company vice president, U.S. marketing, sales and service, commented.
“Both brands – each a leader in its category and known for toughness, capability, excellence and innovation – are coming together to give fans exclusive access to events and games, and to highlight players in a new way.”
Interestingly, Ford and NFL will give the first-ever Offensive Line of the Week award to league’s offensive line that “best exhibits toughness, smarts and capability in prior week’s game.” Shaun O’Hara, former NFL offensive lineman and current NFL Network and NFL.com analyst, will leverage statistical analysis, positional expertise and knowledge of assignments to determine the Offensive Line of the Week based on their performance in the previous week’s games.
“Just like our fans and players, Ford trucks and the NFL are always working to reach the next level through hard work, grit and commitment, which makes this partnership a natural fit,” Renie Anderson, NFL senior vice president, sponsorship and partnership management, added. “We’re proud to be partnering with such a legendary American brand and look forward to helping Ford trucks become synonymous with the country’s most popular sports league.”