Looks promising even though it's clad in camouflage.

If we were living in an ideal car world, the Genesis G70 would look like the stunning New York concept introduced earlier this year at the namesake auto show. A concept is molded after the styling of the production car, but designers are being given the freedom to dial the excitement up to level 10 to make the showcar an eye-grabber at events and create more buzz around the forthcoming road-going car.

While the G70 won’t have the pizzaz of the concept, there are still enough reasons to eagerly wait for the production model. First of all, it’s an all-new development, unlike the G90 and G80 which are basically re-branded, facelifted versions of the defunct Hyundai Equus and Hyundai Genesis, respectively.

Second of all, the ‘near-luxury sedan’ as it’s being described by the now standalone Genesis luxury marque will come as standard with a rear-wheel drive layout. It will likely be offered with an optional AWD setup to fully rival the Germans and their xDrive, quattro, 4MATIC models.

Third of all, the prototype caught on camera this week by our prototypes was packing an intercooler and most likely that means underneath the hood was lurking Hyundai’s new biturbo 3.3-liter V6 engine. It’s not known at this point how much power it will pack, but in the larger G90 it’s good enough for 365 hp (272 kW) and 376 pound-feet (510 Newton-meters) to grant the fullsize luxury sedan with a sprint to 62 mph (100 kph) in 6.2 seconds. If the power figures will remain the same, it means the G70 will perform the task in less than six seconds taking into account it will be significantly lighter.

If you’re not a fan of the sedan, Genesis is also cooking up a G70 Coupe which is set to spawn a high-performance N version being characterized as a “whole new animal” compared to the other Genesis models. These are the words of Hyundai’s “N” division boss Albert Biermann, a former chief engineer at BMW M.

Genesis New York Concept live in New York
Genesis New York Concept live in New York
Genesis New York Concept live in New York


Lastly, we know that designs are subjective, but the G70 seems to be shaping up quite nicely and it looks very promising even though the prototype was heavily camouflaged. We are able to see the new LED daytime running lights signature which is different than what the other two Genesis-branded models have. Also noticeable are the vertical LED turning signals and the now familiar corporate grille of the newcomer in the luxury segment. The back of the car is showing prominent dual exhaust tips, yet another reason why we believe the car was rocking the beefy V6 engine.

According to a roadmap which emerged onto the web months ago, the G70 Sedan is expected to show up in production guise before the year’s end, but most likely it will go on sale sometime in 2017 as a 2018MY. Details about pricing are not available at this point although the G70 is expected to undercut its segment rivals, as it’s the case with the larger G80 and G90 models.

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