Nissan Rogue Winter Warrior Concept
There's winter, then there's Warrior Winter. Snowfall, ice, drifts – conditions that challenge even the most capable of all-wheel drive vehicles. But not these aggressive Nissan models.
In celebration of the Chicago Auto Show, Nissan is giving three of its popular crossovers a little competitive edge – creating one-off versions of its popular Pathfinder, Murano and Rogue equipped with sets of heavy-duty snow tracks. The three custom Nissan "Winter Warrior" crossovers are ready to tackle even the record-breaking snowfalls experienced by many parts of the country already this year.
"Rogue, Murano and Pathfinder are proven all-wheel-drive crossovers that are very popular with customers, judging from exceptional sales results in 2015 and now in January 2016," said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. "With the Winter Warriors, we wanted to take that idea to the extreme, enhancing the vehicles' advanced systems with special snow tracks, Genuine Nissan Accessories, and a custom exterior appearance."
All three Nissan Winter Warriors feature custom heavy-duty track systems with custom matte-black finish frames. The DOMINATOR® Tracks, from American Track Truck, Inc., are 48 inches long, 30 inches high and 15 inches wide and replace the vehicles' wheels and tires. The suspensions and wheel wells were modified to fit the snow tracks, but otherwise all drivetrain components, including the engines and Xtronic transmissions, are factory fresh.
Nissan Design America (NDA) created identical, custom matte red-chrome body wraps featuring a unique "track" design and Nissan "Winter Warrior" signage. A range of Genuine Nissan Accessories are also fitted to the three Winter Warriors, including cargo area protectors, all-season floor mats, roof rail crossbars and rear bumper protectors. They also each feature 9x9-foot hatch tents for true hardcore winter camping enthusiasts.
"With their solid Nissan underpinnings and exceptional ground clearance, these Winter Warriors are serious, extreme weather machines, not toys," said Meunier. "But, they sure are fun – just like our entire lineup of family adventure-ready Pathfinders, Muranos and Rogues that you can drive straight off the showroom floor."
Nissan SUV and crossovers have experienced record sales in recent years. In 2015, Murano sales increased 33 percent, while Rogue set an all-time record of more than 287,000 units – an increase of 44 percent. The sales momentum has continued in 2016 with a record-setting month for Pathfinder, Rogue and Murano, to the tune of 5 percent, 26 percent and 46 percent increases, respectively.
Source: Nissan Press