Ford Focus

Ford Focus retains its title as world’s best-selling vehicle nameplate for 2013, according to Ford analysis of the just-released full-year Polk new vehicle registration data from IHS Automotive. The news comes as a new Focus four-door sedan prepares to make its debut at next week’s 2014 New York International Auto Show.

Registrations of the compact Focus were up 8.1 percent with 1,097,618 cars sold worldwide last year. That compares with global Focus sales of 1,014,965 in 2012.

Market gains for Focus continue to be driven by consumer demand in China. China registrations were up 50 percent in 2013 to 403,219 vehicles, up from 268,354 vehicles in 2012. China now is responsible for just more than one out of three Focus vehicles sold globally, based on Polk data.

The debut of the new Focus four-door sedan and the Focus Electric in New York follows the Geneva Motor Show debut in March of the Focus three- and five-door hatchback and wagon. A new version of the performance Focus ST will be shown later this year.

The redesigned Ford Focus offers a bolder exterior design, a more intuitive and upscale interior, a host of technologies uncommon for a compact car and the additional powertrain option of Ford’s award-winning 1.0-liter EcoBoost® engine with a new six-speed manual transmission in the U.S.-spec Focus. While U.S. EPA fuel economy ratings are not yet available, Ford expects the 1.0-liter EcoBoost Focus to raise the bar in fuel efficiency among non-hybrid compact vehicles.

For 2015, Focus adds an SE Sport Package, which includes new body treatments, paddle shifters (requires automatic transmission), a revised touring suspension, 17-inch black gloss aluminum wheels and P215/50 HR-17 tires.

The paddle shift feature provides drivers an additional element of control by allowing them to simulate the manual gear selection aspects of a manual transmission and extract more power from their engines.

Also notable for 2015, Ford’s popular MyKey® feature will be standard on all trim levels. An all-new heated steering wheel will be available as well as 10 different wheels as factory options.

“It is remarkable to see Focus again lead the industry as the No. 1-selling vehicle nameplate on the planet,” said Jim Farley, Ford executive vice president, Ford Motor Company Global Marketing, Sales and Service and Lincoln. “With the new car, we’ve raised the bar again, showcasing Ford’s commitment to continuous improvement – adding better technology for drivers and a sleeker, more modern exterior across the entire Focus family.”

While the latest Focus is essentially the same worldwide, color preference varies. In the U.S. market, Sterling Gray is the most popular at 21 percent of sales, with Tuxedo Black second at 15 percent. In China, Crystal Solid White is overwhelmingly the most popular with just more than 50 percent of sales. Candy Red is second at 17 percent.

Source: Ford Press

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