Chevrolet Adra Concept

General Motors India today launched the new Chevrolet Beat hatchback and unveiled the new Chevrolet Adra concept vehicle in New Delhi at the 12th Auto Expo 2014. The models are among the 13 concept and production vehicles appearing on the Chevrolet stand at India’s premier auto show.

“GM is proud to be showcasing an array of products offered by Chevrolet, one of the world’s fastest-growing vehicle brands, at the Auto Expo,” said GM India President and Managing Director Lowell Paddock.

“Many of the products on display were engineered locally to meet the unique needs and preferences of the domestic market. They represent our commitment to continue growing our presence in India,” said Stefan Jacoby, GM executive vice president and president, GM International Operations.

The Chevrolet Adra concept SUV, which was developed entirely by Indian designers at the GM Technical Centre-India (GMTC-I) in Bangalore, is making its global debut at the show.

The Adra adopts traditional global Chevrolet design language while addressing local customer expectations to cater to the next generation of Indian car buyers. It offers all of the advantages of a traditional SUV – such as high ground clearance, exceptional all-around visibility, a high seating stance and generous interior space – in a compact package.

“The Adra is a major achievement for our local designers, who conceptualized and designed the model from the ground up,” said Paddock. “It represents a new possibility for the fast-growing compact SUV segment.”

Source: Chevrolet Press

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