Fiat 500 Vintage 57
The Fiat 500 Vintage '57 that honours the Made in Italy icon of 1957 is on show in Geneva with its contemporary interpretation of certain stylistic features that made it famous in the 60's and 70's. Starting with the colour of the pastel blue body that combines perfectly with the white of the roof, spoiler, antenna, mirror covers, as well as the 16" white chrome vintage alloy rims that recall the rims used on the historical 500.
Just like the exterior, also the interior of the Fiat 500 Vintage '57 is the result of a modern reinterpretation of some particular aspects of the historical 500 as demonstrated by the use of white and the elegant two-tone (vintage effect) upholstery in tobacco Frau leather with 'half-moon' inserts (stylistic feature of the model) in ivory leather with tobacco coloured "500" embroidery. Its vintage look is also underlined by the historical Fiat logos located both outside as well as on the steering wheel.
Of course, beyond its retro look, the Fiat 500 Vintage '57 offers the best technology, safety and onboard comfort available today. This is demonstrated by the manual climate control system, Blue&Me system, CD+MP3 radio, ABS with EBD, 7 airbags, Start&Stop system, ESP complete with ASR/MSR, HBA and Hill Holder. Depending on the markets, there will be differences in equipment, both standard and optional, in order to satisfy the specific requirements of the individual countries.
Therefore with the Vintage '57 special series, the 500 model continues to be in the limelight, confirming its position as an icon of Made in Italy, both yesterday and today, able to satisfy everyone who wants to have fun and go everywhere behind the wheel of car rich in history, emotion and charm.
What is more, some of the objects that derive from the creativity of Italian industry after the war, such as the 500 or the Vespa, cannot be judged merely by their appearance, nor do they only represent a good engineering achievement in which the form serves a function. They are instead powerful alchemies, with a revolutionary design and concept that redefine common points of reference and comparison in order to take root forever in our collective memory. When this occurs, essential masterpieces are created in the history of industry. The Fiat 500 is one of them, a story experienced twice.
The first is the story of a large number of car owners, lovers and enthusiasts who promoted the image of a good, reliable and economic car but, even more, who elevated it to be an expression of part of their own lives, something that evokes a cheerful and carefree attitude. The 500 is linked with memories, good friends, your first love, it evokes images of a positive past that in some way many people would like to rediscover. In fact, the arrival of the 500 by Dante Giacosa, on 4 July 1957, closed a cycle of rebirth after the devastation of the war, ending a period of radical renovation of the Fiat range, thereby starting a cycle of successes over the next decade, which was a period that can be considered as one of the most dazzling in the hundred year history of the brand.
The parallel with the new 500 is evident, which in 2007, thanks to its stylistic and technological strengths, represented the start of a new era for the Fiat brand. It is from here that the story restarts. It would be too simplistic to "confine" the phenomena of the new 500 within the limits of a simple, nostalgic exercise of re-interpretation. Fiat's goal was not to design a car that "looks like" a 500, but that "is" again the 500. In fact, the 2007 model reflects the original concept of the form and function to evoke, as is correct in this type of case, all those emotions, memories, values that make all those "iconic" objects eternal, raising them up beyond the restricting dimension of a category. A closer look must above all point out the innovations that this model has introduced for the first time at this product level: the first car in its segment that obtained 5 EuroNCAP stars, the first to propose such a large range of vehicles, the first to offer all Euro 5 engines, the first to launch the revolutionary two-cylinder 0.9 Twin Air.
Produced since 2007 in Poland and since 2010 also in Toluca (Mexico), the Fiat 500 is sold in more than 100 countries world-wide and even marked the return of the Fiat brand in the United States. A global model that, as of today, has surpassed the level of 1.5 million registrations. The secrets of its global success certainly includes Fiat's ability to evolve with new interpretations - from the 500 Abarth (2008) to the 500 GQ (2013) up to the latest version, the 500 "Ron Arad Edition", the new limited version that celebrates the union between the Fiat model and one of the most important international designers - but also its ability to explore new territory, creating a likeable and accessible family of cars that guarantee a maximum degree of choice and use: the result has been the 500L (2012), the 500L Trekking, the 500L Living (2013) and the brand new 500X (2014).
Source: Fiat press