Chevrolet Urban Cool Impala Concept

Chevrolet today previewed several performance-oriented concepts of some of the brand’s most popular passenger cars, including the Sonic and all-new Impala. The cars will debut at the SEMA Show, Nov. 5-8, in Las Vegas. It’s the world’s largest convention of automotive aftermarket parts and accessories.

Chevrolet also showed a personalized version of the Malibu, which features new and enhanced technologies for 2014 that improve efficiency and personal connectivity. Stop/start engine technology contributes to 14-percent greater estimated city fuel economy (25 mpg), and new Siri with Eyes Free Mode and Text-to-Voice features allow hands-free texting via the available MyLink system.

“Chevrolet’s 2014 passenger car lineup is the strongest and most competitive in the brand’s history, offering customers a wide range of great-looking, great-driving and well-connected choices,” said Chris Perry, vice president, Chevrolet Marketing. “A five-year plan to completely remake Chevy’s car lineup is resonating with customers, who are finding value in the performance, quality and technologies that complement their lifestyles.”

The SEMA concepts feature accessories designed to allow personalization while maintaining excellent refinement and ride characteristics. General Motors’ engineers developed most of the accessories shown on the concept vehicles. Some of the accessories are available from Chevrolet dealers. Others are being evaluated for production.

The enhancements are designed, engineered, tested and backed by Chevrolet to be installed by a Chevrolet dealer, which maintains the vehicle warranty – a claim aftermarket manufacturers cannot make.

A pair of “super” Sonics leads the charge into SEMA, each packing enhancements for their respective 1.4L turbo engines, along with suspension, exterior and interior accessories – and distinctive color-and-graphic packages.

All-new for 2014, the Impala’s aggressive good looks contributed to a 64-percent rise in retail sales in September. The Urban Cool concept builds on the Impala LTZ with custom-painted grille accents, Chevrolet Accessories concept ground effects and Chevrolet Accessories concept 20-inch wheels painted to match the grille accents.

A lowered stance further accents the sporty style while the LTZ’s high-intensity discharge headlamps and light-emitting diode, or LED, daytime running lamps lend a more sophisticated appearance. Inside, the trim is painted high-gloss piano black and anodized low-gloss black, contrasting with Sky Cool Gray leather-trimmed seats that also feature perforated leather inserts and orange stitching.

The Urban Cool concept rocks with the Impala’s available 11-speaker Bose® Centerpoint® Surround Sound System, which connects to the Chevrolet MyLink system via an eight-inch-diagonal color touch screen.

Source: Chevrolet Press

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