Jaguar XK-I Concept by Mudit Gupta
Designer Mudit Gupta created the Jaguar XK-I Concept- the I standing for image- during an internship at Tata ELXSI. Mudit tried to interpret the core value and understanding of the classic Jaguar nameplate through his design.
The theme selected was light and iconic, and in oder to develop that, the designer tried to do a light painting experiment with the help of a classic jaguar proportioned mule, which helped him understand the key elements that strike someone when they are told to interpret a Jaguar from thin air. Using these key lines and themes the project was developed further.
Source: Mudit Gupta